"The Upside"

by Adrian Slywotzky

September 7, 2010

Lviv, 35a Khutorivka 

His name is often mentioned alongside those of Jack Welch, Steve Jobs, Eric E. Schmidt, Henry Mintzberg, Tom Peters and Richard Branson.
A Ukrainian, Adrian Slywotzky is one of the world's leading business experts and author of world bestsellers 'Value Migration' and 'The Upside'.

This fall, Adrian Slywotzky is going to give a series of lectures at the LvBS.

On the 17th of September (15:00-18:00) company owners and directors will have a unique chance to attend a master class by the author of 'The Upside' and one of the world's top fifty business thinkers.

Master-class agenda
• Presentation of The Upside concept by Adrian Slywotzky. "7 strategies turning big threats into growth breakthroughs"
• Questions&Answers sessions
• Coffee Break. An opportunity for in-formal communication among event participants
• Reflections on strategic risks from the perspectives of Ukrainian practices: Vitaliy Antonov, Chariman "Concern Galnaftogaz" and Dmytro Shymkiv, CEO "Microsoft Ukraine"
• Closing message by Adrian Slywotzky
  

Master-class Key Questions
Adrian Slywotzky will focus on the 7 key strategic risks that companies face:
1. Changing Odds: How to improve the odds on your most important project
2. Why do customers surprise us: reducing customer risk through knowing, not guessing, what they want
3. The fork in the road: transition risk and secret of double-betting
4. Unbeatable: surviving the arrival of the unique competitor
5. Powerful, proud, and vulnerable: rethinking your business design to protect your brand
6. When nobody makes money: partnering with rivals to escape a no-profit zone
7. When your business stops growing: inventing new forms of demand

Adrian will speak about the opportunities transforming risks into growth breakthroughs.

Adrian Slywotzky, an outstanding manager of our times, was born 28 July, 1951 in the USA to immigrants from the Ivano-Frankivsk region. Mr. Slywotzky holds degrees from Harvard College, Harvard Law School and Harvard Business School. He is currently a director at Oliver Wyman and was a former Vice President with Mercer Management Consulting, Boston, Mass. - one of top ten consulting firms. In 2007, Mr. Slywotzky was named one of the top 50 business thinkers and was subsequently nominated as one of the Top 25 Consultants of 2008. He is the co-author of 'The Profit Zone' (1998), 'Profit Patterns' (1999), 'How Digital Is Your Business?' (2000). Business Week named ‘The Profit Zone' one of its Top 10 Business Books of 1998, and ‘The Upside' was on the Financial Times list of Best Business Books of 2007.
A frequent speaker on the changing face of business strategy and business design, Mr. Slywotzky has lectured at The World Economic Forum in Davos, Switzerland, and has been a keynote speaker at a number of senior executive conferences, including the Microsoft CEO Summit, the Forbes, Fortune, and Business Week CEO Conferences, and CFO Magazine and Conference Board conferences. He has written for numerous leading publications, including Harvard Business Review, Business Week, The Wall Street Journal, and Fortune magazine.

The discussion will focus on "breakthrough" opportunities, taking into account the following strategic risks faced by all companies:
-project failure
-customer drift
-transition failure
-competition
-brand erosion
-industry slippage
-corporate stagnation.

The master class has been designed for top-managers and company owners.
Read more about the book 'The Upside' here.

For more information please contact:

Anton Arapetyan

R&D Department Director

arapetyan@lvbs.com.ua

Tel. +38(032) 240 99 58