In ‘The profit zone’ – a work that has already become classic – a well-known American business consultant Adrian Slywotzky reflects upon those mechanisms and profitability models that work in a modern high-tech business. Why do some companies year after year generate a stable profit? Why do they invariably outpace their competitors in finding out changeable and flexile profit zones? Why do other companies decline watching their traditional business turning into a non-profit zone? The answers to all these questions can be found in this book proposed to a reader. This is a brilliant, original and, most important, practically useful adviser about how and where big profits come from.