The topics which will be covered in the course of studies:
- Sales and the specificity of communication: what the head of the sales department should know/teach.
- Customer types. What kind of a sales manager specifically your company needs.
- The communication triangle: the company, its employees and customers. Sales specificity in the service sector, В2В sales and the distribution system.
- Forecasting: objective and subjective methods. Major trends in the business environment.
- The cooperation between the sales and marketing departments within the company.
- The company’s brand – the seller’s brand: how to strike a balance? Is it necessary to struggle with the so-called «stars»?
In the course of studies the participants will work on their individual projects.