The Profit Zone by Adrian J. Slywotzky and David J. Morrison


In his book The Profit Zone, a work that has already become classics, a famous American business consultant Adrian Slywotzky ponders over the profitability mechanisms and models that work in modern high-technology business. Why do some companies create sustained profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones? Why do other companies languish as their traditional way of doing business turns into a no-profit zone? The book we offer provides the answers to all these questions. It is a brilliant, original, and, above all, practical explanation of how and why high profit happens.

The book was republished by Ukrainian Catholic University Publishing House. The language of the book is Ukrainian.