David Knull is career sales, marketing, and business development professional with 20 years’ cross-industry experience ranging from large corporates to SMEs and start-ups. He has successfully undertaken roles in the USA, UK and in Greater China. He has significant experience in entrepreneurial business development, operations and management. Furthermore, he is a lecturer at Kingston University within the department of Strategy, Marketing and Entrepreneurship and he is a visiting scholar at Beijing International Studies University. David holds a Bachelor of Science in marketing and communications from the University of Maryland and an MBA from Kingston University.