"The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs"

"The moment of maximum risk is at the same time the moment of maximum chance for you."

 Adrian Slywotzky

Today, when your wealth can change literally in one night, a new strategic approach is needed to turn the moment of maximum risk into maximum chance. In his book "The Upside", Adrian Slywotzky presented bald and genuine ideas for crucial growth of business. There are also described some practical measures you can use right next week, such as:

 How to change chances to success in your next big initiative  and create prospective breakthrough in the sphere, as Toyota did with its growing product line of Prius cars.
 Define and use the risks, but do not become their prisoners. Become a company with intense knowledge and keep increasing the gap in knowledge between you and your competitors. This was convincingly shown by Coach and Japanese Tsutaya.
 The one who dominates in a category cannot dominate in what is beyond the category. When a basketball legend Bill Russell had to face a taller and physically stronger Wilt Chamberlain he invented a different manner of playing thus managing to bring Boston Celtics to victory. The same kind of thinking of the Target company helps it flourish in Wal-Mart world. It can also help you overcome an "invincible" competitor in your field.
 When you come to the crossroads on your way, take it! Only few companies are able to survive when technological or strategic changes come into the field. In order to survive, learn a secret that allowed Microsoft company to endure Internet – the art to make double stakes.
• Are you stuck in your business? Find a wider framework, then – the widest. When grosth stops attract more money of your clients through innovations in demand and large-scale thinking. Follow the example of other companies such as Continental AG, Ikea and Procter & Gamble.
 Your competitors can also help you the most in obtaining your profits. Stop mortal combat with your competitors! The key to success is the awareness of when it is the right moment to compete and when it is to cooperate, as the Apple company showed with its revolutionary approach to cooperation in music industry.

Reviews on the book
"The Upside" is a real breakthrough. It is a sample of extremely neat thinking, in the best traditions of Slywotzky. Whether you are advancing or expect an attack, this book will show you how to take advantage of opportunities and threats others failed to notice.”
Clayton M. Christensen, Harvard Business school, author of "The Innovator’s Dilemma"

“It is only two years ago that local owners and managers truly faced a tangible and distinct threat for their businesses. But in fact, the crisis or recession is far from the only challenge that businesses face. Today, we witness how the stylistics of Ukrainian business is changing, how approaches and understanding is changing. Before the recession, this book might have been read by very few people. Instead, today, I think, there is a big need to hold this discourse. So, this book is going to be incredibly successful.”
Vitaliy Antonov, "Concern Galnaftogaz" president

“This book is badly needed by the part of Ukrainian business environment intending to develop their business not only withing a one or two year prospect, but to implement ambitious, bright and breakthrough projects and capitalize their business in a long-term prospect”
Sofiya Opatska, UCU Lviv Business school (LvBS), director

You can read the review on the book by LvBS director Sofiya Opatska in "&.СТРАТЕГИИ". You can also get to the English version and the reviews to it at the book publisher’s page Oliver Wyman.

What does a Ukrainian translation contain, unlike the original?
Upon LvBS request, Adrian Slywotzky wrote a special foreword to Ukrainian readers published in the Ukrainian translation of "The Upside” book.