Mary Brandon, VP Marketing at SoftServe

Responsibilities include providing executive leadership and management of the Company's marketing organization and in-bound and out-bound marketing activities worldwide, that includes: Corporate marketing, partner/channel marketing, product marketing, and lead generation and nurturing. Other responsibilities include driving the Company's efforts to position itself as a visionary leader in its emerging market and to achieve its revenue goals. 

What key strategies should marketing managers focus on?

How do you approach marketing budget and how would you suggest counting marketing budget?

How counting marketing budget different in the B2C (business to consumer) market?

How do you value marketing function in the overall business?