With each next module of the Effective Management of Small Business program at LvBS I was filling some gaps in my background knowledge. As for me, the handiest topics were dedicated to strategic planning and marketing. I was really amazed at the fact that there are no strict rules or universal answers in marketing. There is only a market, the challenges of which you are to meet, and competitors, who should never be viewed as your enemies but rather as partners, with whom you are to reach consent, since competition will never bring you the results you may obtain through the dialog.



















