This Programme opens a lot of opportunities and shows that you can think productively and work in a completely different way. This means not to be afraid to take steps no one has ever taken before. Even the knocks you take will be useful anyway. Now we are constantly trying to experiment, we analyse what really works and what doesn’t.
This Programme is very interesting because it brings together cool people who have been working in the marketing sphere for very long time, and those who are only at the start. It is useful to communicate with both the former and the latter. We mainly analysed not only the marketing itself, but also the teamwork, the correction of errors, the implementation; and some of the participants had already had certain experience with all this but we had never had. We have made a lot of changes, especially in the loyalty programme that we discussed during the first module.
