How are companies using brain science to influence our choices? On August 29, 06:30 p.m., we will get to know neuromarketing and talk about how we can use it in our projects.
Speaker:
Zhanna Savchuk is a neuromarketer, holds a Ph.D. degree from the Kyiv-Mohyla Academy, is a guest lecturer at the Department of Marketing at the National University of Ukraine and the USU Business School. 15+ years of experience in commercial marketing, ex-marketing director of “Edem Resort Medical & SPA”. Founder of the behavioral economics and neuromarketing bookstore mozok.books, co-founder of the International Association of Neuromarketing Companies “Neuro Union”
What we will talk about:
- How do leading companies conduct neuromarketing research?
- How does the font affect the decision-making, which one to choose for advertising and why?
- How does color color affect the choice and which one to choose for promotional offers in your advertising?
- The latest scientific research from the world of neuromarketing and behavioral economics.
Let’s finally meet in an offline format to chat and learn a lot about neuromarketing.
Evening program:
18:00-18:30 – registration
18:30-20:00 – “Visual neuromarketing: how to use it for your business”
20:00-21:00 – time for networking and refreshments
Date and time: August 29, 6:30 p.m
Place: Sheptytsy UCU Center, 127 (Parkova) auditorium, Stryyska 29A
Price: UAH 800 (for students and graduates of the master’s program MSc in Marketing Manager, a 50% discount applies. Look for the promo code in the participants’ chat).
