Most companies compete not only for customers’ attention but also for a place in their memory. A brand that comes to mind at the right moment is far more likely to become the customer’s choice.
On 5 September, join Dmytro Kudinov for a one-day intensive to explore how brand recognition works, why it directly impacts business performance, and how to systematically build a brand that stands out from the competition.
The intensive combines evidence-based branding principles, real-world case studies from international companies, and practical tools that participants can immediately apply to their own businesses.
Who should attend?
- Marketing professionals and brand managers
- Owners of small and medium-sized businesses
- Marketing team leaders
- Entrepreneurs building or growing their own brands
- Anyone seeking to create a strong brand with a sustainable competitive advantage
What you will learn
1. How brand recognition influences consumer choice
Why people are more likely to buy brands they can easily recall and recognise, and how memory shapes purchasing decisions.
2. Distinctive Brand Assets
How colours, logos, shapes, characters, sounds, communication style, and other brand elements create lasting associations and help a brand stand out.
3. Connecting your brand to category needs
What Category Entry Points are and how to ensure your brand comes to mind when customers experience a relevant need.
4. Building and managing Distinctive Brand Assets
How to identify your own Distinctive Brand Assets, use them consistently across communications, and measure their effectiveness.
5. Combining creativity with consistency
How to develop creative campaigns that not only capture attention but also strengthen brand recognition and improve the effectiveness of media investments.
Practical workshop
Following the theoretical session, participants will work on their own brands and analyse real advertising campaigns.
The practical session includes:
- identifying and developing Distinctive Brand Assets for your own brand;
- analysing advertising campaigns through the lens of building brand recognition.
Speaker
Dmytro Kudinov is the Founder and CEO of inseed.agency, with more than 15 years of experience in marketing. He is the former CMO of NAVI and former Strategy Director and Junior Partner at Aimbulance.
Throughout his career, he has worked with leading brands including Pepsi, KFC, Kinder, Mastercard, AXE, Mondelez, Silpo, WOG, Danone, Henkel, and McDonald’s. He is a recipient of nine Effie Awards recognising the effectiveness of marketing campaigns and serves as a lecturer at UCU Business School (LvBS).
Date and venue
Date: 5 September
Time: 10:00–18:00
Venue: UCU Business School (LvBS), 2A Kozelnytska Street, Lviv, Ukraine
Fee: UAH 4,000
