The UCU Business School invites you to a webinar on November 17 titled “Why Does Digital Transformation Fail? A Systemic Approach Instead of Buying Software.” The goal of the webinar is to demonstrate a systematic approach to digital transformation – from change management to the selection and implementation of solutions – and to explain why skipping any of these steps can lead to project failure, even if the right technology is chosen.
Speakers:
Olena Kuzmichova – co-founder of the Ukrainian ERP Forum. A graduate of the Business Administration program (Key Executive MBA 2020). She has 20 years of practical experience in senior positions at the country’s leading financial institutions. She possesses a wide range of competencies in IT and FinTech, including change management, project and product management, IT development and service management, and business and systems analysis. She is a certified change management specialist using the ProSci methodology.
Natalia Katerynets – Chief Operating Officer at Self-ERP. She has experience and expertise in business analysis for automation projects, particularly in finance. She also has 16 years of practical consulting experience in finance, taxation, and accounting, as well as 8 years of experience working at a Big 4 firm, where she participated in and managed financial and tax audit projects.
During the webinar, participants will learn:
Why team resistance – not the technology itself – is the most common cause of digital transformation failure
How to systematically evaluate alternatives, rather than choosing based on the principle of “we bought what they recommended”
Criteria for choosing the right ERP: how to strike a balance between sufficient functionality now and potential for growth, without overpaying for unnecessary features and avoiding the need to replace the system in 2–3 years
Why an implementation “lives” only for the first few weeks after installation – and what to do to avoid this
Who will benefit from this event:
Owners and executives of small and medium-sized businesses who are planning a digital transformation, implementing an ERP system, or have had a negative experience with implementation:
business owners;
chief financial officers (CFOs)
chief operating officers (COOs)
chief information officers (CIOs)
department heads
Date and time: November 17, 2026, at 5:30 p.m.
Duration: 1.5 hours
Format: online
Cost: 500 UAH
