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MSc in Marketing Management

MSc in Marketing Management – an updated master’s program for marketers who seek to create systemic solutions in marketing, build magnetic brands, and form effective marketing teams.


October 2023


22 months

325 000 UAH

The MSc in Marketing Management of the UCU Business School is designed for people with 1+ years of experience in the field of marketing, who have a developed systematic and analytical thinking, and are able to work in a team; for those who speak English at a sufficient level (B2) since part of the courses are taught in English.

The program will be especially valuable for those who seek to systematize their knowledge in the field of marketing and want to learn from experienced teachers-practitioners from Ukraine and abroad. The program will be useful for those who seek to build their career in marketing and dream of creating magnetic products and services. The absolute advantage of the master’s program is the membership of its participants in the community of the Ukrainian Catholic University and the community of the UCU Business School, as well as the opportunity to join the business environment of LvBS program participants and graduates during their studies – the community already has more than 600 people. Training format: modular (4-5 days once a month).

A modern master’s program in the management of marketing activities, designed to form a new generation of marketers-managers with a holistic understanding of marketing as a system where the client/consumer is at the center, and with the ability to create value for them. The program is led by experienced teachers-practitioners from Ukraine and abroad. An updated master’s program for marketers who seek to create systemic solutions in marketing, build magnetic brands, and form effective marketing teams.

Upon completion of the program, participants will acquire the following skills:

  •         form an understanding of marketing as a system;
  •         master a set of tools for determining client needs; forming, communicating, and scaling a value proposition for the target audience;
  •         conduct in-depth research and synthesize results into hypotheses and solutions;
  •         create products and solutions that customers need;
  •         create and manage brands that best deliver customer value;
  •         develop communication strategies that deliver value to the client;
  •         understand the basics of forming a digital strategy, know contemporary digital tools;
  •         have a portfolio with marketing solutions implemented in practice for companies and community-oriented projects;
  •         work effectively in teams, embody leadership qualities and management skills.

Admission for the 2023 Master’s Programs at UCU Business School is now open! Each of the master’s programs has been updated and transformed, maximizing the response to business needs and the rethinking of meanings. The best teachers from Ukraine and international business schools are involved in teaching, and despite the war, they are willing to come to Ukraine and share their knowledge with participants for even more effective country recovery in the future.

To apply for the master’s programs this year, you need to:

  • Register on our website on the program page.
  • Attend an introductory meeting with the program manager (offline or online) to better understand your needs and select the training that will be most effective for you.
  • Register for entrance exams based on the diploma you will be applying with.

Learn more about early registration and important admission dates.
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Program structure
  • 11 main modules (module duration 4-5 days once a month);
  • Team work on solutions for community-oriented, social projects;
  • Elective courses.
  • Pre-diploma practice, preparation, and defense of the diploma project.


  • Teamwork experts
  • Setting goals

As a result of taking the course on this topic, you will gain:

  • an understanding of behavioral patterns and attitudes that influence the formation of team interaction;
  • your own meta-view of the processes which form the team – planning, decision-making, conflict resolution, perception of personal and professional differences;
  • knowledge how to develop communication skills and cooperation skills;
  • experience of participation in creating solutions for real cases (companies, projects) and public presentations.

 Business and marketing management:

  • Business model and business design
  • Value. Value creation frameworks
  • Strategy formation frameworks
  • Marketing planning, marketing metrics
  • The role of marketing in the company. Visit to the company

As a result of taking courses on this topic, you will gain:

  • knowledge of what a business model is, the basic principles of business model formation;
  • understanding what value is, as well as which approaches to the formation, creation and development of value exist;
  • knowing what a strategy is, what are the approaches to strategy formation, what is the difference between them;
  • understanding what metrics are in marketing and how to define and monitor them;
  • an idea of how an international company works, what role marketing plays in it, and the organization of marketing management.

Consumer value – search and design:

  • Marketing research. From need to influence
  • Behavioral economics/consumer behavior
  • JTBD methodologies, mental models

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  • Experience in marketing from 1 year (marketing, SMM, PR, communications, etc.);
  • Bachelor’s or Master’s degree in any specialty (a foreign degree requires recognition*);
  • Knowledge of the English language at a level that meets the requirements for admission to the program (recommended level B2);
  • Developed logical, critical and systemic thinking, ability to analyze and draw conclusions;
  • Ability and willingness to work in a team, focus on development and active learning;
  • Knowledge of marketing, management, and entrepreneurship sufficient to pass a single professional entrance exam (SPEE).**

*We draw your attention to the need to carry out the mandatory procedure for the recognition of a diploma issued by a foreign educational institution, on the basis of which you plan to enter the Ukrainian Catholic University. Instructions for remote submission of documents for recognition by the Information and Image Center and a list of necessary documents at the link

**SPEE is a mandatory entrance exam for entrants with a bachelor’s degree; it can be replaced by a professional internal exam for entrants with a master’s/specialist’s diploma.

Modern education in Ukraine with a practical direction

A modern master's program of the European level; classes given by experienced teachers-practitioners from Ukraine and abroad; mentoring and the opportunity to gain experience in the implementation of marketing projects during studies. Active teamwork, interaction with like-minded practitioners. Personal impact on social change through work on solutions for community-oriented projects.

Understanding of marketing as a system and the ability to create value for the customer

The focus of the program is on forming the mindset of a marketer-manager, understanding marketing as a system, mastering a set of necessary tools. Emphasis on the formation of the ability to understand the client, search for, create and convey value for him. And from here - to develop magnetic brands for consumers.

The UCU community and the UCU Business School (LvBS)

High standards of education, training in modern formats and conditions. An environment of people who are ready to work responsibly for the development of Ukraine and jointly create its European future on the foundation of Christian values. A dynamic business community of LvBS, together with which members grow professionally and personally.

Convenient study schedule

The modular format (approximately 4-5 days/month) makes it possible to successfully combine study and work.

Master's degree

Obtaining a master's degree and a diploma of the Ukrainian Catholic University of the state model, which can be apostilled and recognized abroad.

Belonging to the UCU Business School Alumni

A community of graduates who are united by values and are open to sharing experiences and finding new opportunities. After defending the diploma, the participants of the program join the large community of graduates of the UCU Business School, which opens the way to new opportunities.

Director of the program
Igor Blystiv
A Marketing Director with over 15 years of experience. An expert in strategic marketing, brand creation and management.
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Academic manager
Larysa Buk
Academic manager of MSc in Marketing Management
+38 097 323 5194

Thanks to this program, I found my job, and it turned out to be quite significant for me. At the beginning, I had a completely different idea of where I would be, I had my own project, and other plans.

When my employers heard that I was studying at the UCU Business School, it was one of the decisive moments why they hired me because they were confident that the knowledge base I was getting here was really of high quality, and it would have its benefits for the company. And it happened!

Kateryna Koptsiukh
Marketing manager Softonix

During education, it is worth emphasizing two most important things: knowledge and experience, as well as people. And I take both with me.

These are like-minded people who are ready to support and advise you, and on the other hand – knowledge and experience, where you are taught not something theoretical, but something that you can take to the company tomorrow and start implementing – and this brings results!

Dariy Shlemkevych
Marketing specialist at Yedynka DGTL

The marketing program is a two-year adventure during which you can grow from a novice marketer to a highly demanded specialist in the job market.

The Ukrainian Catholic University Business School is an environment that inspires you to develop, strive for something bigger and better, and not settle for what you have already achieved.

Daryna Mishchuk
Assistant Strategist у Touché

I had a certain breakthrough in my understanding of marketing, of course, in a good way. I also broadened my horizons and gained many tools that I could practically apply in my work, which provided me with career growth.

I believe that you shouldn’t postpone enrolling until tomorrow. If you have the opportunity to enroll today, I strongly recommend doing so and getting the most out of your education.

Olha Dyachenko
SMM-specialist at Cukor Group
Contact person
Larysa Buk
Academic manager of MSc in Marketing Management
+38 097 323 5194