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October 2022


22 months






150 000 UAH

MSc in Marketing Management

MSc in Marketing Management – a modern European Master’s Degree Program in Marketing Management that integrates best practices in global business education and the experience of Ukrainian and international companies. For people who want to build a career in marketing and implement extraordinary projects.

For whom
MSc in Marketing Management UCU Lviv Business School is created for bachelors of various specialties who are interested in system training and practical experience in the field of marketing, as well as for marketing specialists who are starting their careers and need deep knowledge and opportunities to learn from the best specialists. The program will be interesting for people who want to understand market trends in the field of marketing for business, and during training to create their own portfolio with implemented marketing projects and recommendations from companies after successful completion of internship. An undeniable advantage of the master's program is the affiliation of its participants to the community of Ukrainian Catholic University, as well as the opportunity for students to join the business environment of participants and graduates of LvBS programs during their studies.
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11 core modules (duration of one module: 4-5 days once per month)

Summer internship.

4th semester — preparation and presentation of the diploma paper.

After graduating from this program, students will be able to:

  • better understand companies’ and clients’ needs;
  • implement strategies aimed at the effectiveness of businesses and organizations;
  • create competitive brands/products and promote them using marketing tools;
  • implement innovative marketing projects;
  • master digital marketing and communications tools;
  • plan and implement marketing campaigns on Facebook, Instagram, Google AdWords, and other resources;
  • have a portfolio of implemented marketing projects in businesses of different levels.

Thematic areas and courses

Business and Economics

Business management
Business design
Economics and finance for business
Design thinking
Law and ethics in business

After the completion of those thematic courses, you will be able to:

  • understand how a company works, what its life cycles are, and what is the role of marketing in the company;
  • see different profit models of the organizations (based on examples of Ukrainian and renowned Western companies);
  • use the key elements of business design in your projects and enhance business models;
  • understand the processes occurring in the macro-environment and the impact of macroeconomic factors on the business activity;
  • read and understand the main financial documents of the company, interpret financial data, and assess the effectiveness of your projects in terms of business and finance;
  • master design thinking as the management tool, as well as the strategy, product, service, and innovation development tool;
  • analyze the company’s activities, including the marketing one, for compliance with the Ukrainian legislation and the ethical considerations.

Management and Marketing

Project management
Fundamentals of marketing and management of marketing activity
Product management
Brand management
Consumer behavior
Strategic marketing

After the completion of those thematic courses, you will be able to:

  • possess project management skills that are necessary at all the stages of project development: idea generation, planning, setting a budget, and effectiveness assessment;
  • develop a marketing mix and know what tools should be used when dealing with the market, searching for innovations, launching new products and services;
  • implement organization and control of marketing activity at the enterprise;
  • check “viability” of the new product and master the methodology of launching innovations;
  • create brands and understand how to manage a brand portfolio;
  • understand the mechanism of consumer decision making, consider the impact factors, anticipate customer reaction, and launch effective marketing campaigns;
  • develop marketing strategy and tactics, effectively use marketing tools to implement business development strategies;
  • understand the principles of building a loyalty program.

Data and Analytics

Market analysis
Marketing researches
Business analytics

After the completion of those thematic courses, you will be able to:

  • research the market and perform segmentation;
  • create a value proposition canvas and effective messages regarding a product or service;
  • organize marketing researches, knowing the necessary methods and techniques of their conduction;
  • use MS Excel to perform data analysis, forecasting, and A/B testing.

Digital Marketing

Social Media Marketing
SEO, PPC, targeting

After the completion of those thematic courses, you will be able to:

  • understand unit economics and integrated digital marketing tools;
  • develop KPI and control contractors;
  • use paid social media promotion tools and performance approach to increase sales;
  • develop content and media plans, analyze social media marketing performance.

Communications and Relationship Management

Integrated marketing communications
Visual communications
PR and reputation management

After the completion of those thematic courses, you will be able to:

  • build effective communications;
  • develop an IMC brief;
  • develop prototypes, basic visual communications, as well as understand how to design a visual and how to audit it;
  • set a clear technical task for visual communications specialists;
  • analyze advertising text, develop a marketing communications plan encompassing textual and visual materials;
  • understand the characteristics of different genres and create stories;
  • master the tools of building successful communications for business, anti-crisis campaigns, and understand the role of PR in business.


Team building

After the completion of those thematic courses, you will be able to:

  • develop leadership competencies;
  • understand how to use leadership virtues in both everyday and work life;
  • possess team management and motivation skills;
  • solve problems within teams.


The students can also choose 5 additional courses from the Lviv Business School of UCU list of electives.



Updated rules for admission as of May 2022, provided by the Ministry of Education and Science of Ukraine.

Admission to master’s programs in 2022 requires:

for those entering on the basis of a bachelor’s degree:

  • Master’s Test of Academic Competence (MTAC)
  • professional exam in an educational institution

The Master’s Test of Academic Competence will be held in the form of online computer testing.

The format and contents of last year’s professional exam programs can be viewed at the link.

for those who enter on the basis of a master / specialist’s degree:

You can choose to take:

  • Master’s Test of Academic Competence (MTAC) or an oral interview in a foreign language. The interview should take place according to the program of the Unified Entrance Exam.
  • professional exam in an educational institution.

If you are planning to join this year, you need to:

Register on our website and have an introductory meeting with the program manager (offline or online).

Apply for admission.

Pass the appropriate entrance exams.

Get acquainted with the results of admission (rating lists recommended for enrollment) and fulfill the requirements for enrollment (submit originals of required documents, enter into a training agreement).

Important dates:

  • registration of entrants for the Master’s Test of Academic Competence (MTAC) begins on June 27 and ends at 18:00 on July 18;
  • registration of electronic offices of entrants, download of necessary documents begins on August 1;
  • the main session of the MTAC is held from August 10 to August 17;
  • acceptance of applications and documents begins on August 16 and ends at 18:00 on September 15;

The dates of the entrance exams are still being agreed.

*Contact the program manager for details



  • Bachelor’s or Master’s degree in any program of study (foreign diploma requires recognition *).
  • Knowledge of English at a level that meets the Ministry of Education and Science requirements for admission to a Master’s degree in “Management”.
  • Ability to think logically and critically, knowledge of mathematics at a sufficient level, verbal and communicative skills, willingness to successfully continue the studies.
  • Knowledge of management and administration, sufficient for passing the entrance exams;
  • Experience in marketing or SMM from 6 months to 1 year is recommended.

* We would like to draw your attention to the need for a mandatory recognition procedure of educational documents issued by a foreign educational institution, based on which you plan to enter the Ukrainian Catholic University. Instructions for remote submission of documents necessary for the recognition procedure by the Information and Image Center and a list of required documents are available at the link


The task of the Academic Council is to become an influential stakeholder in shaping the strategic development path of the program that will best meet the needs of the market and the challenges of time, as well as global trends in business education.


Усе про програму . Відгуки випускників, відповіді від викладачів і не тільки

Modern European education in Ukraine

LvBS offers a modern European Master's program, training with best marketing practitioners from Ukraine and from abroad, continuous mentoring and the opportunity to gain practical experience in implementing marketing projects during training.

LvBS environment

Participants of the program from the first days of study become part of the dynamic business community of LvBS, develop professionally and personally together with it, which is a long-term investment in their own future.


The program provides for the development of analytical skills of participants. Courses include market analysis and marketing research, consumer behavior, leadership and strategies. This will give program participants a base to grow from a marketer to a marketing director

Knowledge of marketing tools

The program is designed to combine a deep systematic marketing knowledge and practical experience of marketing tools’ usage to implement campaigns.

Master's degree

Master Diploma of Lviv Business School of Ukrainian Catholic University, which can be legalized abroad (apostille).

UCU Community

The Ukrainian Catholic University provides the highest standards of education in the modern academic building in Lviv, as well as creates an environment of people who are ready to work responsibly for the development of Ukraine and jointly create its European future based on Christian values.

Marta Gudzovata
Customer Experience Manager
  • +38 (096) 988-45-71