October 2022
22 months
Ukrainian-English
Lviv
130 000 UAH
150 000 UAH
MSc in Marketing Management
MSc in Marketing Management – a modern European Master’s Degree Program in Marketing Management that integrates best practices in global business education and the experience of Ukrainian and international companies. For young people who want to build a career in marketing and implement extraordinary projects.
11 core modules (duration of one module: 4-5 days once per month)
Summer internship.
4th semester — preparation and presentation of the diploma paper.
After graduating from this program, students will be able to:
- better understand companies’ and clients’ needs;
- implement strategies aimed at the effectiveness of businesses and organizations;
- create competitive brands/products and promote them using marketing tools;
- implement innovative marketing projects;
- master digital marketing and communications tools;
- plan and implement marketing campaigns on Facebook, Instagram, Google AdWords, and other resources;
- have a portfolio of implemented marketing projects in businesses of different levels.
Thematic areas and courses
Business and Economics
Business management
Business design
Economics and finance for business
Design thinking
Law and ethics in business
After the completion of those thematic courses, you will be able to:
- understand how a company works, what its life cycles are, and what is the role of marketing in the company;
- see different profit models of the organizations (based on examples of Ukrainian and renowned Western companies);
- use the key elements of business design in your projects and enhance business models;
- understand the processes occurring in the macro-environment and the impact of macroeconomic factors on the business activity;
- read and understand the main financial documents of the company, interpret financial data, and assess the effectiveness of your projects in terms of business and finance;
- master design thinking as the management tool, as well as the strategy, product, service, and innovation development tool;
- analyze the company’s activities, including the marketing one, for compliance with the Ukrainian legislation and the ethical considerations.
Management and Marketing
Project management
Fundamentals of marketing and management of marketing activity
Product management
Brand management
Consumer behavior
Strategic marketing
After the completion of those thematic courses, you will be able to:
- possess project management skills that are necessary at all the stages of project development: idea generation, planning, setting a budget, and effectiveness assessment;
- develop a marketing mix and know what tools should be used when dealing with the market, searching for innovations, launching new products and services;
- implement organization and control of marketing activity at the enterprise;
- check “viability” of the new product and master the methodology of launching innovations;
- create brands and understand how to manage a brand portfolio;
- understand the mechanism of consumer decision making, consider the impact factors, anticipate customer reaction, and launch effective marketing campaigns;
- develop marketing strategy and tactics, effectively use marketing tools to implement business development strategies;
- understand the principles of building a loyalty program.
Data and Analytics
Market analysis
Marketing researches
Business analytics
After the completion of those thematic courses, you will be able to:
- research the market and perform segmentation;
- create a value proposition canvas and effective messages regarding a product or service;
- organize marketing researches, knowing the necessary methods and techniques of their conduction;
- use MS Excel to perform data analysis, forecasting, and A/B testing.
Digital Marketing
Social Media Marketing
SEO, PPC, targeting
After the completion of those thematic courses, you will be able to:
- understand unit economics and integrated digital marketing tools;
- develop KPI and control contractors;
- use paid social media promotion tools and performance approach to increase sales;
- develop content and media plans, analyze social media marketing performance.
Communications and Relationship Management
Integrated marketing communications
Storytelling
Visual communications
PR and reputation management
After the completion of those thematic courses, you will be able to:
- build effective communications;
- develop an IMC brief;
- develop prototypes, basic visual communications, as well as understand how to design a visual and how to audit it;
- set a clear technical task for visual communications specialists;
- analyze advertising text, develop a marketing communications plan encompassing textual and visual materials;
- understand the characteristics of different genres and create stories;
- master the tools of building successful communications for business, anti-crisis campaigns, and understand the role of PR in business.
Leadership
Leadership
Team building
After the completion of those thematic courses, you will be able to:
- develop leadership competencies;
- understand how to use leadership virtues in both everyday and work life;
- possess team management and motivation skills;
- solve problems within teams.
Electives
The students can also choose 5 additional courses from the Lviv Business School of UCU list of electives.
Step 1
- To fill in the application form
- To pass an interview
- To send an application form and a package of documents to omordacheva@lvbs.com.ua, including:
– scan copies of Ukrainian and foreign passports.
– copies of the diploma of higher education
– an essay on the topic: “My best and worst experiences as a client”;
Step 2
At the scheduled date and time, take an additional admission test (an additional test in management for the holders of a degree in a specialty other than Management). This test is a prerequisite for further testing.
Step 3
If the applicant is a Bachelor’s degree holder, he/she must register for external independent testing in English and pass it.
Step 4
The applicant can visit the Admissions office of the Ukrainian Catholic University (17 Sventsitsky str., room 120) to submit his/her application and documents or do it online (the link will be available during the admission campaign).
LIST OF DOCUMENTS:
- an application in a paper form;
- a Bachelor, Specialist, or Master’s Degree Diploma of a state-approved format and a Diploma Supplement (originals or copies);
- a copy of the passport (pages 1, 2, and 11) or the ID card along with residence certificate;
- a copy of the certificate of tax identification number;
- a copy of the examination sheet of admission tests with the use of organizational and technological processes of the external independent testing for the applicants, who take external independent testing;
- a copy of the military ID card or the military service registration certificate (for gentlemen) unless otherwise provided by law;
- six photographs (size: 3 × 4 cm);
- an essay on a program-specific topic.
Please, find all the details under this link: https://vstup.ucu.edu.ua/magistratura/yak-podaty-dokumenty/
Step 5
If eligible to take the admission tests according to the established schedule, the applicant must take:
- English language test (external independent testing, if the applicant holds a Bachelor’s degree; or an internal test, if the applicant holds a Master’s/Specialist degree);
- Professional admission test of a mixed format, which includes:
- solving mathematical tasks to demonstrate the applicant’s ability to think logically and perform calculations;
- solving a business case to show how the applicant will work under the conditions of uncertainty; in particular, how he/she will show his/her leadership and problem-solving skills, as well as the ability to be flexible and promote teamwork;
- interviews to understand the applicant’s main motivation for learning, his/her expectations from the program, and the ability to work in a team with other students.
Step 6
If the applicant passes the admission tests, he/she must bring the originals of his/her Diploma and the Diploma Supplement to the Admissions office.
- Bachelor’s degree in any specialty.
- Work or practical experience in marketing or SMM (from 6 months to 1 year).
- Knowledge of English at the level that meets the 2019 requirements of the Ministry of Education and Science to enter the Master’s degree program in “Management” (level: B2).
- Knowledge of mathematics at the “sufficient” level, according to the state system of evaluation of higher education.
The task of the Academic Council is to become an influential stakeholder in shaping the strategic development path of the program that will best meet the needs of the market and the challenges of time, as well as global trends in business education.
Маркетинг-директор групи компаній «Модерн-Експо» — найбільшого у Центральній та Східній Європі виробника обладнання та рішень для роздрібної торгівлі.
2015-2016 р. — керівник практики роздрібу брендингового агенства FEDORIV.
У 2008-2015 — маркетинг-директор компанії DЦ-Україна. Саме він відповідав за ребрендинг та переформатування мережі після її продажу глобальній корпорації Watsons. Розробив та запустив програму лояльності Watsons Club, що стала однією з найуспішніших в Україні та нараховує 4 млн. учасників.
Має 17-річний досвід керування маркетингом в роздрібних мережах, компаніях громадського харчування, а також у фінансовій сфері. Керував департаментами маркетингу таких компаній: «Спортмайстер», «Пузата хата», СК «Княжа».
An Assistant Professor of Marketing and Consumer Behavior at the Department of Business Administration at Carlos III University of Madrid.
He holds a PhD in Marketing and Consumer Behavior from Wageningen University (The Netherlands), CentER’s Research Masters in Marketing from Tilburg University (The Netherlands), MSc in Economics from CORIPE Piemonte (Turin, Italy) and an MSc in Business Economics from Sumy State University (Ukraine).
His main research interests lie in the area of consumer decision making, communication strategies, adoption of innovative products, social influence and peer pressure. His research focuses on understanding the role of social influence in consumer decision making and involves variety of methods, including, experimental research and meta-analysis. In 2008 Vladimir won the best paper award at the European Academy of Marketing Conference for his meta-analysis paper.
Vladimir has broad teaching portfolio at the Bachelor and Master level (Consumer Behavior, New Product Development, Quantitative methods of Research in Business, Marketing Management, Advanced Topics in Marketing).
Head of Creative Marketing and Communications at TARYAN Group
3+ years of experience in creative marketing, communications and brand management. Developed and implemented brand, communication, advertising strategy and plans, marketing and media activities, advertising and promotion programs which incorporated OOH, Web, PR, SMM for TARYAN Group brands (TARYAN Group, TSARSKY, ROYAL Tower, JACK HOUSE, Taryan Towers and others). Market launch of the TARYAN TOWERS brand. Leading marketing and communications during major changes. Adding communications value to the company and founder leadership. Using various communication tools to manage reputation.
8 years in media – , communications-and PR-consulting. Profound understanding of media business models, experience of efficient media and PR strategies development. Wide connections in media-, marketing and PR community. 12 years of experience in leading media of various types, including managerial experience. 4 years analytical and investigative work within Forbes Ukraine.
Ex-Deputy Editor In Chief at Forbes Ukraine. Editorial work organization, issues planning, development of creative ideas, editing, collaboration with authors, participation in Forbes Club and Forbes Conference organization. Storytelling, writing of texts of any complexity, including books, TV experience, investigative reporting. Experience of analytical work related with assets value estimation. 1 year since launch of niche online media, achievement of good traffic with the help of SMM and digital PR. Status of industry opinion leader. 5+ years of experience in conducting of media trainings for business owners and top-managers.
Founding Dean and Chairman of the Supervisory Board of Lviv Business School at the UCU, Vice Rector Academic Affairs at the Ukrainian Catholic University.
Her areas of expertise are Organizational Behavior and Learning Organizations, Organization Development, Entrepreneurship.
Background:
Sophia Opatska received her education from Ivan Franko University in Lviv, a degree in International Economic Relations, and defended her thesis work in Management and Human Capital Development. She studied at Executive Education programs the University of Michigan Business School (USA), IEDC- Bled School of Management (Slovenia), China Europe International Business School (CEIBS), Hong Kong University of Science and Technology (HKUST), and had on-the- job training at InnoSpace Company (Denmark) and at the Warsaw School of Economics (Poland). In 2017, she was on a semester fellowship at Nanovic Institute of European Studies, University of Notre Dame (USA). Sophia Opatska is a founder and supervisor of the Global Shapers project in Lviv and an Advisory Board member at the Emaus Center.
Work Experience:
From 2001 to 2004 she held the position of the MBA Program Director at the Lviv Institute of Management. From 2004 to 2007 Ms. Opatska worked as MBA Director at Kyiv Mohyla Business School (kmbs). In 2007 she worked on building the personnel development and training system for Concern Galnaftogaz OJSC. She is Founding Dean of Lviv Business School at the Ukrainian Catholic University, which she had been leading for 10 years. From 2016 Sophia is Vice Rector Academic Affairs at the Ukrainian Catholic University and Chairman of the Supervisory Board of LvBS.
Усе про програму . Відгуки випускників, відповіді від викладачів і не тільки
LvBS offers a modern European Master's program, training with best marketing practitioners from Ukraine and from abroad, continuous mentoring and the opportunity to gain practical experience in implementing marketing projects during training.
Participants of the program from the first days of study become part of the dynamic business community of LvBS, develop professionally and personally together with it, which is a long-term investment in their own future.
The program provides for the development of analytical skills of participants. Courses include market analysis and marketing research, consumer behavior, leadership and strategies. This will give program participants a base to grow from a marketer to a marketing director
The program is designed to combine a deep systematic marketing knowledge and practical experience of marketing tools’ usage to implement campaigns.
Master Diploma of Lviv Business School of Ukrainian Catholic University, which can be legalized abroad (apostille).
The Ukrainian Catholic University provides the highest standards of education in the modern academic building in Lviv, as well as creates an environment of people who are ready to work responsibly for the development of Ukraine and jointly create its European future based on Christian values.
Співзасновник агенції Panem, 11 років досвіду в SEO та інтернет-маркетингу. Десятки кейсів в Україні, Британії та США
Lecturer at Lviv Institute of Management and Ukrainian Catholic University. 1997-1998 – took part in the program: “Training of Trainers” seminar by the National Council on Economic Education. 2001, 2004 – participated in the “Corporate Governance” and “Managerial Economics” section of the Consortium Summer Institute for management – education improvement. Has undertaken field internships in Germany, Switzerland, Belgium. Sphere of academic research: international economic relations, macroeconomic problems of transition economies development.
Translator, literary critic, lecturer of Ivan Franko Lviv National University and Ukrainian Catholic University, columnist. Author of blogs on BBC, TSN, Opinion, Dyvys.Info and Elle.
Politicians, presidents, business stars and writers speak in her words.
A founder and director of the United Words Foreign Language Agency, which has been creating verbal messages and building bridges between Ukrainians and foreigners for over ten years.
An author of the training courses “Verbal and visual messages of the political community”, “Personal brand: Attack of the clones”, “Imagology: Interpretation of images of “others “.
Areas of professional interest: verbal aspects of personal positioning, creating personal branding strategies, and creating unique personalized messages.
Yuliya Musakovska is a marketing executive with over 15+ years of professional experience in marketing and communications for international businesses (started in IKEA Industry Group, then Nexia DK consultancy), including 12 years in the IT industry. Yuiya has realized a number of significant brand awareness projects for large outsourcing companies like SoftServe and ELEKS, including those recognized by Horizon Interactive Awards та Ukrainian Design: The Best Of.
Yuliya currently holds the position of Chief Marketing Officer at PLVision, a software R&D company, specializing in Computer Networking, Embedded Systems and the Internet of Things, where she is responsible for the development and realization of marketing and lead generation strategies. Yuliya is an author and a lecturer of the Marketing for Professionals course at Lviv IT School. Also, an author of four books of poetry
Head of Creative Marketing and Communications at TARYAN Group
3+ years of experience in creative marketing, communications and brand management. Developed and implemented brand, communication, advertising strategy and plans, marketing and media activities, advertising and promotion programs which incorporated OOH, Web, PR, SMM for TARYAN Group brands (TARYAN Group, TSARSKY, ROYAL Tower, JACK HOUSE, Taryan Towers and others). Market launch of the TARYAN TOWERS brand. Leading marketing and communications during major changes. Adding communications value to the company and founder leadership. Using various communication tools to manage reputation.
8 years in media – , communications-and PR-consulting. Profound understanding of media business models, experience of efficient media and PR strategies development. Wide connections in media-, marketing and PR community. 12 years of experience in leading media of various types, including managerial experience. 4 years analytical and investigative work within Forbes Ukraine.
Ex-Deputy Editor In Chief at Forbes Ukraine. Editorial work organization, issues planning, development of creative ideas, editing, collaboration with authors, participation in Forbes Club and Forbes Conference organization. Storytelling, writing of texts of any complexity, including books, TV experience, investigative reporting. Experience of analytical work related with assets value estimation. 1 year since launch of niche online media, achievement of good traffic with the help of SMM and digital PR. Status of industry opinion leader. 5+ years of experience in conducting of media trainings for business owners and top-managers.
Marketing director of “Modern-Expo” Group of Companies, the largest manufacturer of equipment and solutions for retail trade in Central and Eastern Europe. 2015-2016 – Head of Retail Practice at brand agency FEDORIV. 2008-2015 – Marketing Director of a company DC Ukraine. He was responsible for rebranding and reformatting the network after its sale to a global corporation Watsons. Developed and launched the Watsons Club loyalty program, which has become one of the most successful in Ukraine and has 4 million participants. Has 20 years of experience in managing marketing in retail, food industry companies, and financial sphere. Led the marketing departments of the following companies: “Sportmaster”, “Puzata Hata”, Insurance Company “Kniazha”
A specialist with 10 years of experience in the communications market. Specializes in reputational and anti-crisis communications in commercial, political and public sectors. A founder and director of Perfect PR communications agency, co-owner of the information-analytical publication Dyvys.info. Implements communication strategies for all-Ukrainian and international companies.
Works with building a reputation for investment projects, as well as social and environmental responsibility projects. Has won 6 election campaigns, rescued more than 27 companies from reputational crises and implemented over 50 PR strategies.
Professional and personal interests: Digital PR, Project Management, Media Management, Philosophy, Political Science and Law
Received his Master’s degree in Technology Management at the program MSc in Technology Management (LvBS), a graduate of Ukrainian Catholic University. For 7 years he was working as an expert in PR and marketing communications at an international telecommunications company. Has experience in project management in the fields of online marketing, digital transformation, organization and conduct of business trainings in communications and loyalty management.
Halyna Yanyshivska is a marketing practitioner with 15+ years of experience, marketing and PR director of LvBS. Specializes in working with B2C market brands. Created and developed the dairy brand “Halychyna”. Also worked with brands “Lvivske Pyvo” (Lviv beer), “Liubliana”, “Bandinelli” and others. Founder of Marketing Agency “MATE”, engaged in strategic development and tactical marketing support for brands.
An Assistant Professor of Marketing and Consumer Behavior at the Department of Business Administration at Carlos III University of Madrid.
He holds a PhD in Marketing and Consumer Behavior from Wageningen University (The Netherlands), CentER’s Research Masters in Marketing from Tilburg University (The Netherlands), MSc in Economics from CORIPE Piemonte (Turin, Italy) and an MSc in Business Economics from Sumy State University (Ukraine).
His main research interests lie in the area of consumer decision making, communication strategies, adoption of innovative products, social influence and peer pressure. His research focuses on understanding the role of social influence in consumer decision making and involves variety of methods, including, experimental research and meta-analysis. In 2008 Vladimir won the best paper award at the European Academy of Marketing Conference for his meta-analysis paper.
Vladimir has broad teaching portfolio at the Bachelor and Master level (Consumer Behavior, New Product Development, Quantitative methods of Research in Business, Marketing Management, Advanced Topics in Marketing).
An analyst for the “Kormotekh” company. She has extensive experience in marketing research, both in local and international markets. Major areas of competence: evaluation of the effectiveness of advertising campaigns, testing concepts, tracking key indicators of brands (tracking research), price elasticity of brands, etc. Experience in analytics in the international market & research company Ipsos – over 8 years.
Lecturer of the “Marketing for Business” program
Master of International Economics at Kyiv National Economic University, LLM in Intellectual Property of Turin University. Two years of work experience in a governmental organization. Experience in working with international organizations, such as UN bodies, arrangement of conferences, seminars, summer schools, internship in Switzerland. Work in the project to develop and implement Competitiveness Strategy of Lviv up to 2015 as part of ‘Foundation for Effective Governance’ charity.
Marketing Director of Kormoteh. Lecturer of the Marketing course of MSc in Innovations and Entrepreneurship program. Graduate KEMBA LvBS. He has experience in marketing for over 12 years. Areas of Expertise: strategic marketing; brand portfolio management; developing and launching brands; promotion of brands. Kormoteh – the market leader in animal food in Ukraine (2015).
Founding Dean and Chairman of the Supervisory Board of Lviv Business School at the UCU, Vice Rector Academic Affairs at the Ukrainian Catholic University.
Her areas of expertise are Organizational Behavior and Learning Organizations, Organization Development, Entrepreneurship.
Background:
Sophia Opatska received her education from Ivan Franko University in Lviv, a degree in International Economic Relations, and defended her thesis work in Management and Human Capital Development. She studied at Executive Education programs the University of Michigan Business School (USA), IEDC- Bled School of Management (Slovenia), China Europe International Business School (CEIBS), Hong Kong University of Science and Technology (HKUST), and had on-the- job training at InnoSpace Company (Denmark) and at the Warsaw School of Economics (Poland). In 2017, she was on a semester fellowship at Nanovic Institute of European Studies, University of Notre Dame (USA). Sophia Opatska is a founder and supervisor of the Global Shapers project in Lviv and an Advisory Board member at the Emaus Center.
Work Experience:
From 2001 to 2004 she held the position of the MBA Program Director at the Lviv Institute of Management. From 2004 to 2007 Ms. Opatska worked as MBA Director at Kyiv Mohyla Business School (kmbs). In 2007 she worked on building the personnel development and training system for Concern Galnaftogaz OJSC. She is Founding Dean of Lviv Business School at the Ukrainian Catholic University, which she had been leading for 10 years. From 2016 Sophia is Vice Rector Academic Affairs at the Ukrainian Catholic University and Chairman of the Supervisory Board of LvBS.
- 067 675 66 08
- ekralenkova@lvbs.com.ua
