MSc in Marketing Management

Співзасновник агенції Panem, 11 років досвіду в SEO та інтернет-маркетингу. Десятки кейсів в Україні, Британії та США

Lecturer at Lviv Institute of Management and Ukrainian Catholic University. 1997-1998 – took part in the program: “Training of Trainers” seminar by the National Council on Economic Education. 2001, 2004 – participated in the “Corporate Governance” and “Managerial Economics” section of the Consortium Summer Institute for management – education improvement. Has undertaken field internships in Germany, Switzerland, Belgium. Sphere of academic research: international economic relations, macroeconomic problems of transition economies development.

Translator, literary critic, lecturer of Ivan Franko Lviv National University and Ukrainian Catholic University, columnist. Author of blogs on BBC, TSN, Opinion, Dyvys.Info and Elle.

Politicians, presidents, business stars and writers speak in her words.

A founder and director of the United Words Foreign Language Agency, which has been creating verbal messages and building bridges between Ukrainians and foreigners for over ten years.

 An author of the training courses “Verbal and visual messages of the political community”, “Personal brand: Attack of the clones”, “Imagology: Interpretation of images of “others “.

Areas of professional interest: verbal aspects of personal positioning, creating personal branding strategies, and creating unique personalized messages.

Yuliya Musakovska is a marketing executive with over 15+ years of professional experience in marketing and communications for international businesses (started in IKEA Industry Group, then Nexia DK consultancy), including 12 years in the IT industry. Yuiya has realized a number of significant brand awareness projects for large outsourcing companies like SoftServe and ELEKS, including those recognized by Horizon Interactive Awards та Ukrainian Design: The Best Of.  

Yuliya currently holds the position of Chief Marketing Officer at PLVision, a software R&D company, specializing in Computer Networking, Embedded Systems and the Internet of Things, where she is responsible for the development and realization of marketing and lead generation strategies. Yuliya is an author and a lecturer of the Marketing for Professionals course at Lviv IT School. Also, an author of four books of poetry

Head of Creative Marketing and Communications at TARYAN Group

3+ years of experience in creative marketing, communications and brand management. Developed and implemented brand, communication, advertising strategy and plans, marketing and media activities, advertising and promotion programs which incorporated OOH, Web, PR, SMM for TARYAN Group brands (TARYAN Group, TSARSKY, ROYAL Tower, JACK HOUSE, Taryan Towers and others). Market launch of the TARYAN TOWERS brand. Leading marketing and communications during major changes. Adding communications value to the company and founder leadership. Using various communication tools to manage reputation.

8 years in media – , communications-and PR-consulting. Profound understanding of media business models, experience of efficient media and PR strategies development. Wide connections in media-, marketing and PR community. 12 years of experience in leading media of various types, including managerial experience. 4 years analytical and investigative work within Forbes Ukraine.

Ex-Deputy Editor In Chief at Forbes Ukraine. Editorial work organization, issues planning, development of creative ideas, editing, collaboration with authors, participation in Forbes Club and Forbes Conference organization. Storytelling, writing of texts of any complexity, including books, TV experience, investigative reporting. Experience of analytical work related with assets value estimation. 1 year since launch of niche online media, achievement of good traffic with the help of SMM and digital PR. Status of industry opinion leader. 5+ years of experience in conducting of media trainings for business owners and top-managers.

Marketing director of “Modern-Expo” Group of Companies, the largest manufacturer of equipment and solutions for retail trade in Central and Eastern Europe. 2015-2016 – Head of Retail Practice at brand agency FEDORIV. 2008-2015 – Marketing Director of a company DC Ukraine. He was responsible for rebranding and reformatting the network after its sale to a global corporation Watsons. Developed and launched the Watsons Club loyalty program, which has become one of the most successful in Ukraine and has 4 million participants. Has 20 years of experience in managing marketing in retail, food industry companies, and financial sphere. Led the marketing departments of the following companies: “Sportmaster”, “Puzata Hata”, Insurance Company “Kniazha”

A specialist with 10 years of experience in the communications market. Specializes in reputational and anti-crisis communications in commercial, political and public sectors. A founder and director of Perfect PR communications agency, co-owner of the information-analytical publication Dyvys.info. Implements communication strategies for all-Ukrainian and international companies.

Works with building a reputation for investment projects, as well as social and environmental responsibility projects. Has won 6 election campaigns, rescued more than 27 companies from reputational crises and implemented over 50 PR strategies.

Professional and personal interests: Digital PR, Project Management, Media Management, Philosophy, Political Science and Law

Received his Master’s degree in Technology Management at the program MSc in Technology Management (LvBS), a graduate of Ukrainian Catholic University. For 7 years he was working as an expert in PR and marketing communications at an international telecommunications company. Has experience in project management in the fields of online marketing, digital transformation, organization and conduct of business trainings in communications and loyalty management.

Halyna Yanyshivska is a marketing practitioner with 15+ years of experience, marketing and PR director of LvBS. Specializes in working with B2C market brands. Created and developed the dairy brand “Halychyna”. Also worked with brands “Lvivske Pyvo” (Lviv beer), “Liubliana”, “Bandinelli” and others. Founder of Marketing Agency “MATE”, engaged in strategic development and tactical marketing support for brands.

An Assistant Professor of Marketing and Consumer Behavior at the Department of Business Administration at Carlos III University of Madrid.

He holds a PhD in Marketing and Consumer Behavior from Wageningen University (The Netherlands), CentER’s Research Masters in Marketing from Tilburg University (The Netherlands), MSc in Economics from CORIPE Piemonte (Turin, Italy) and an MSc in Business Economics from Sumy State University (Ukraine).

His main research interests lie in the area of consumer decision making, communication strategies, adoption of innovative products, social influence and peer pressure. His research focuses on understanding the role of social influence in consumer decision making and involves variety of methods, including, experimental research and meta-analysis. In 2008 Vladimir won the best paper award at the European Academy of Marketing Conference for his meta-analysis paper.

Vladimir has broad teaching portfolio at the Bachelor and Master level (Consumer Behavior, New Product Development, Quantitative methods of Research in Business, Marketing Management, Advanced Topics in Marketing).

An analyst for the “Kormotekh” company. She has extensive experience in marketing research, both in local and international markets. Major areas of competence: evaluation of the effectiveness of advertising campaigns, testing concepts, tracking key indicators of brands (tracking research), price elasticity of brands, etc. Experience in analytics in the international market & research company Ipsos – over 8 years.
Lecturer of the “Marketing for Business” program

Master of International Economics at Kyiv National Economic University, LLM in Intellectual Property of Turin University. Two years of work experience in a governmental organization. Experience in working with international organizations, such as UN bodies, arrangement of conferences, seminars, summer schools, internship in Switzerland. Work in the project to develop and implement Competitiveness Strategy of Lviv up to 2015 as part of ‘Foundation for Effective Governance’ charity.

Marketing Director of Kormoteh. Lecturer of the Marketing course of MSc in Innovations and Entrepreneurship program. Graduate KEMBA LvBS. He has experience in marketing for over 12 years. Areas of Expertise: strategic marketing; brand portfolio management; developing and launching brands; promotion of brands. Kormoteh – the market leader in animal food in Ukraine (2015).

Founding Dean and Chairman of the Supervisory Board of Lviv Business School at the UCU, Vice Rector Academic Affairs at the Ukrainian Catholic University.

Her areas of expertise are Organizational Behavior and Learning Organizations, Organization Development, Entrepreneurship.

Background:

Sophia Opatska received her education from Ivan Franko University in Lviv, a degree in International Economic Relations, and defended her thesis work in Management and Human Capital Development. She studied at Executive Education programs the University of Michigan Business School (USA), IEDC- Bled School of Management (Slovenia), China Europe International Business School (CEIBS), Hong Kong University of Science and Technology (HKUST), and had on-the- job training at InnoSpace Company (Denmark) and at the Warsaw School of Economics (Poland). In 2017, she was on a semester fellowship at Nanovic Institute of European Studies, University of Notre Dame (USA). Sophia Opatska is a founder and supervisor of the Global Shapers project in Lviv and an Advisory Board member at the Emaus Center.

Work Experience:

From 2001 to 2004 she held the position of the MBA Program Director at the Lviv Institute of Management. From 2004 to 2007 Ms. Opatska worked as MBA Director at Kyiv Mohyla Business School (kmbs). In 2007 she worked on building the personnel development and training system for Concern Galnaftogaz OJSC. She is Founding Dean of Lviv Business School at the Ukrainian Catholic University, which she had been leading for 10 years. From 2016 Sophia is Vice Rector Academic Affairs at the Ukrainian Catholic University and Chairman of the Supervisory Board of LvBS.