The world has grown accustomed to the term “uncertainty,” but today Ukraine is setting new standards for leadership and management amid extreme risk. Traditional planning models no longer work. How do you make decisions when the planning horizon shrinks to hours, while the scale of responsibility includes thousands of people and the country’s food security?
UCU Business School, together with the UCU Leadership Center and the UCU Kyiv Center, invites you to join a conversation exploring Gerard Seijts’ global leadership perspective through the experience of business transformation and military leadership in Ukraine.
During the event, we will discuss:
- Character-based Leadership: why, in times of crisis, a leader’s character matters more than hard skills.
- Scale under fire: how Continental Farmers Group (195,000 hectares of land) is not only surviving but expanding elevator capacities, purchasing railcars, and launching trading operations in 2025.
- Extreme management: what businesses can learn from the support service of the 12th Azov Brigade in terms of caring for people and making fast decisions.
- The logic of transformation: how to adapt to change without losing organizational capacity.
Speakers:
- Gerard Seijts – Professor of Organizational Behavior at Ivey Business School (Canada), global leadership expert, and author of the Character Leadership concept.
- Georg von Nolcken – CEO of Continental Farmers Group, one of Ukraine’s top five agricultural holdings with annual revenue of UAH 17.8 billion. Expert in large-scale transformation management.
- Iryna Hoi – Lieutenant, Head of the Medical Department of the Support Service of the 12th Special Forces Brigade “Azov” of the National Guard of Ukraine, founder of the NGO “Azov.Support”.
Moderator:
Roksoliana Voronovska – Head of the UCU Online Platform and the UCU School of Holistic Development.
Who is this event for?
- Business owners and CEOs looking for new approaches to decision-making;
- Team leaders working in conditions of constant change;
- Leaders of civic initiatives and representatives of local government.
Date: May 21
Time: 6:00 PM (registration starts at 5:30 PM)
Venue: Sens Bookstore, 34 Khreshchatyk St., Kyiv
Format: Offline discussion
Participation fee: a charitable contribution starting from UAH 750 to support Frame Workshop’s initiative to convert 15 vehicles for frontline evacuation missions.
