Framework or template? What to use to develop an effective marketing strategy? We will talk about this on August 15 at the UA Marketing Club webinar.
Speaker:
Mykhailo Traverse is a managing partner of the marketing agency Reiseplan [isdgroup], a marketing expert with 18 years of experience in creating and implementing brand strategies for international and local brands and businesses, a member of the academic board of the MSc in Marketing Management master’s program.
What we will talk about:
- How to use frameworks in marketing?
- What are they and which one is best for you?
- How do frameworks help strengthen strategic thinking?
A template is a pre-designed file or set of files that serves as a starting point for creating a strategy. Simply put, it’s a defined form that you fill out. A template defines a basic structure and layout that can be customized as needed.
Rather, a framework serves as the basic backbone of any system, concept, or text. It is a strong and organized basis that provides a unified approach to the development and implementation of strategic ideas. Think of it as a set of algorithms for your thinking. These step-by-step processes guide you to uncover deep insights that ultimately lead to better strategic decisions.
We will talk specifically about frameworks that will help strengthen strategic thinking and help create working marketing strategies.
Let’s meet with you online and work with strategic thinking together!
Date and time: August 15, 2024 at 18:00
Format: online
Cost: 400 UAN (for students and graduates of the MSc in Marketing Manager master’s program, a 50% discount applies. Look for the promo code in the participants’ chat).
