UCU Business School invites you to a webinar on May 26 – «Medical Center Brand: Why Patients Don’t Choose It Based on Price». We will talk about how patients actually make decisions and why the choice of a clinic is shaped by trust, experience, and feelings, the role of the owner, and not just price or location. This is an event for those who strive to build a strong medical brand that is chosen and trusted.
Speaker:
Olga Polishchuk – Founder of the strategic development studio «Healthy management», business consultant in medical management and marketing, expert of the project «Healthy Workplace» with the support of the Ukrainian-Swiss project «Let’s act for health» and the «UCU Center for Public Health». Experience in developing marketing strategies and solutions for automating communication with patients for medical centers: R+ Medical Center, DentaDerm, Medialt, Varta, Lama-Lu, Vita Medical, Spizhenka, Symetrika, and others.
During the event, we will learn about:
- what is a brand in medicine, and why is it not about the logo and price
- how a patient actually chooses a clinic
- elements of a strong brand
- clinic brand or doctor brand?
Who will this event be useful for:
- small business owners;
- directors, key decision makers in small companies;
- individuals seeking to understand the “business value” of artificial intelligence for their daily business operations.
Date and time: May 26, 2026 at 6:00 PM
Format: online
Price: 500 uah
