Registration for the third season of the educational project for entrepreneurs «The Long Game» is open!

5 Mar 2024

Business is a long-term game. Even in conditions of total uncertainty and constraints. To help Ukrainian entrepreneurs understand where to go next and how to develop their business during the war, an international payment platform, together with partners, is launching the third season of the educational project «The Long Game». Registration is already open, and the training will start on April 1st. The cost of training is 750 UAH.

Read more about the third season below!


«Today, more than ever, we understand the importance of having economic strength to withstand and triumph in the fight against the enemy. It is necessary to develop the economy and support entrepreneurs so that they can build the future of Ukraine today.

In business, there is no time to learn from your own mistakes right now; they need to quickly acquire knowledge that will help strengthen their business, enter new markets, and export. The topics we cover in the third season of «The Long Game» will help entrepreneurs develop most effectively in the current economic situation,» – Valeriya Vagorovska, founder and managing partner of Fondy.

Project Instructors:

  • Lecturers from the Business School of the University of Connecticut, whose MBA programs are among the best in the world according to Bloomberg Businessweek, Forbes, Financial Times, Fortune rankings.
  • Lecturers from the Business School of the Ukrainian Catholic University, which ranks in the top 5 business education institutions according to Forbes Ukraine.

«The third season of the project is an addition to the experience of the previous two, with the addition of new tools and examples that will be relevant to entrepreneurs joining in creating the future of our state during wartime.

Over these two years, we have certainly realized the power of partnership, so in this season, you can also draw experience from experts from the partner Business School of the University of Connecticut. And of course, you can expect a series of interviews with business representatives who will share their challenges, realized cases, and conclusions. Do not postpone your education, join the community of change-makers who play the long game,» – Christina Dolna, Operations Director of the Business School of the Ukrainian Catholic University.

The innovative course format allows participants to learn without interrupting the development of their business. Participants receive substantive 15-minute video lectures and tests to check their knowledge in the Telegram chatbot – you can watch and take them at your convenience. Participants with the best results will have the opportunity to attend boot camps at Promprylad and compete for grants totaling UAH 2.3 million for further education and business development.

«One of our focuses as a foundation is to provide micro, small, and medium-sized businesses with opportunities for growth, and «The Long Game» is about business growth.

Also, «The Long Game» is about community – a community for partnerships, knowledge and experience exchange, a community that helps find clients and suppliers, a community that helps attract investments.

And «The Long Game» is also about co-creation. It’s one of our values. A project jointly implemented by strong partners to strengthen the resilience of Ukrainian business,» – Lyudmyla Kryzhanovska, head of the Promprylad Foundation.

Registration for the third season of «The Long Game» is already open, and the course starts on April 1.

What participants will learn:

  • Optimize costs using Lean tools.
  • Manage current finances and plan for the future.
  • Find employees who truly suit you.
  • Scale up your business and explore new markets.
  • Choose your unique mix of digital marketing.
  • Create brands and influence customer decision-making.

Follow the project news in the «The Long Game» community on Telegram.


The project is implemented by Fondy, UCU Business School, Promprylad Foundation with the support of the Democracy Grants Program of the U.S. Embassy in Ukraine and the Western NIS Enterprise Fund. The views of the authors do not necessarily coincide with the position of the Western NIS Enterprise Fund and the official position of the U.S. government.