There is no catastrophe yet, but entrepreneurs are holding on through extraordinary effort. How more than two years of war have affected Ukrainian business?

Sophiya Opatska

The findings of the study are shared by UCU Vice Rector Sophiya Opatska.

In her article for Forbes Ukraine, Sophiya Opatska explores how Ukrainian business has endured more than two years of war. The author describes how entrepreneurs and executives are operating at the very edge of their capacity, making extraordinary efforts to keep companies running while simultaneously caring for their employees and the country.

Despite limited resources, energy supply disruptions, and workforce challenges, businesses are adapting: they are becoming more flexible, internal communication is growing more empathetic, and attention to employees’ emotional well-being is increasing.

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