At work, I had problems in communication with marketing specialists: what I wanted to have from them didn’t concur with what they were telling me. During this Programme, I realized that there just was no marketing in our company – starting with website, corporate email, etc. Now we are beginning to work with the reviews, we are thinking of the website development and promotion in the social networks.
Such Programmes are important because they give you contacts and networking. Business people can take a closer look at marketing specialists for their companies, and marketing specialists can find businesses they are ready to work with. The former and the latter will be able to easily find common ground and develop a better strategy –both the brand strategy and the sales strategy.
