Expert in foreign markets, “SME Export Consolidation Project and Facilitating Access to External Markets” project, funded by the EU4Business Initiative and implemented by the EBRD.
Organizer and leader of over 20 trade missions, in which 300+ Ukrainian companies took part in 2016-2019 and held thousands of B2B meetings (EU countries, Canada, India, Malaysia and Indonesia, Kenya and Tanzania, etc.).
Has 13 years of experience in marketing. During 2006-2015 worked with international clients of Pulse advertising agency and sponsors of UEFA.
Iryna’s focus is practical lessons and mistakes in negotiating with foreign buyers, preparing for meetings with foreign partners, mistakes in practice, real cases and advice for successful negotiations