In uncertain times, does it even make sense to pursue a set strategy? Rita McGrath, professor at Columbia Business School and one of the world’s top experts on strategy and innovation, argues that it does, but that strategy as we have conventionally understood it needs to be re-invented. In this talk, she will describe the new playbook for strategy and offer some guidelines for its fast learning in uncertain situations.
Join us for the meeting, ask questions that bother you today, and learn how to create your new unbeatable business strategy even in this difficult time.
When: Thursday, 24th of March at 6:30 pm.
Where: Online [Zoom]
Webinar language: English.
Rita Gunther McGrath is a professor at Columbia business school that is regarded as one of the world’s top experts on strategy and innovation, with particular emphasis on developing sound strategy in uncertain and volatile environments. She is also the founder of the innovation platform Valize and an author of the best-selling book that is titled «The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business». Rita is also the author of articles in «Harvard Business Review», «Academy of Management Journal», «Oxford handbook», «The Entrepreneurial Strategist», «Strategy+business» and many others.
Rita says that the russian invasion in Ukraine has made a lot more people aware of the manipulation and more willing to stop it. You can read a full article where she talks about inflation, infrastructure, and global growth on our website.
Moderator of the meeting: Sophia Opatska, Founding Dean and Chairman of the Supervisory Board of Business School at the Ukrainian Catholic University, Vice-Rector for implementation of strategy at the Ukrainian Catholic University.
You will receive a link for the webinar the day before the event to the e-mail address you provided during registration.
See you!
