Nataliia Oboznenko

Lecturer
Nataliia Oboznenko
  • Academic Director of the UCU Business School
  • Doctoral student in the Executive DBA program (Business Science Institute).
  • She teaches courses on marketing communications, marketing strategy, and brand management.
Programs and courses:
MSc in Managing Impact-Driven Organizations
Academic Experience
  • Natalia holds a Master’s degree in Economics from the Ivan Franko National University of Lviv.
  • She has 20 years of practical experience in Ukrainian and international companies: Concern Galnaftogaz, L’OREAL, Egis, Lafarge as a marketing director, and 10 years in private consulting in strategic marketing and business development.
  • She is a member of the Association for Cultural Economics International (ACEI) and a speaker at international conferences on cultural and heritage management.
  • Co-author of the international course Local Brands Communication Strategy for the Regional Economic Development based on the COIL (Collaborative Online International Learning) methodology.
  • Research interests include entrepreneurship, cultural project management, and knowledge management.