Mykhailo Traverse

• Managing partner of the marketing agency Reiseplan [isdgroup],
• Marketing expert with 18 years of experience in creating and implementing brand strategies for international and local brands and businesses.
• Member of the academic board of the master’s program MSc in Marketing Management.
• Marketer, strategist and entrepreneur. Visiting professor at the Kyiv-Mohyla Business School. Mykhailo is responsible for the development of the strategic direction at the agency Reiseplan – the agency of human-centric strategies.
• He launched ‘Hashtag’ – a social media and digital communications agency.
• Previously, he worked in various positions, in particular as a category manager in the marketing department of the Bayer Consumer Care division in the Ukrainian representative office of Bayer.
• Mykhailo received an MBA degree (UPBA) at the International Business Institute.