Certificate Program in Technology Management

Strategic Marketing for Technological companies

The course for developing, positioning, and implementation of marketing strategy in the Technological companies.

Start

April 9, 2025

Duration

3 days

Language

English

City

Lviv

The price for 1 module

25 800 UAH (excluding VAT)

The price for 4 modules

102 340 UAH (excluding VAT)

About the program
Within the course «Strategic Marketing for Technological Companies» participants will get acquainted with the actual approaches and models in brand management, communication, and inbound and outbound marketing. The course will be focused on the peculiarities of technological business (service and product) in terms of marketing strategy development, positioning, and execution.  
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Program's structure

Learning objectives:

  1. Understanding marketing as a system and its role in IT business
  2. Acquaintance with  the variety of approaches & models (B2B, B2C, marketing in product companies vs service companies)
  3. Understanding of main tools and concepts (differentiation, positioning, channels, target audience, messages, lead generation, etc.)
  4. Knowledge of how to develop the marketing strategy and implementation plan
  5. Ability to set up and track metrics, KPI, OKR
  6. Skills in Management of the marketing department (team): hiring, KPIs, motivation. Collaboration with other departments. 

This module is part of the Certificate Program in Technology Management, which also includes:

  1. Strategic Marketing: April 9–11, 2025 (Wednesday–Friday)
  2. Product Management in the Tech Industry: April 30 – May 3, 2025 (Wednesday–Saturday)
  3. Software Architecture for Managers: June 2025 (date to be confirmed)
  4. R&D Management in Tech Business: July 2025 (date to be confirmed)

Certificate Program in Technology Management

Value of the program

What you will gain from the Strategic Marketing module

After completing the module, participants will be able to:

  • Formulate and prioritize user problems to create products with real value.
  • Analyze the competitive landscape and anticipate competitor actions.
  • Define product strategy and positioning in the market.
  • Apply the Incremental Problem Solving approach for continuous product improvement.
  • Present product solutions and justify their market viability.

Certification and further opportunities

Upon completing the Certificate Program in Technology Management, participants will receive:

  • A Certificate from UCU Business School for the program or an individual course.
  • The opportunity to continue studies in the MSc in Technology Management program (subject to admission requirements) with a tuition discount for those who complete all four courses in the certificate program.
Program value

The Certification Program in Technology Management is designed for:

  • Managers of technology companies.
  • Business owners or startup founders in the tech industry.
  • Teams or individuals who want to understand better how technology-driven companies operate.
Professor
Andriy Tovstiuk
Visiting Lecturer
Video
Contact person
Ostap Salovskyi

Academic manager MSc in Technology Management
Contacts
Discovering news and events
International partnerships
Donor partners
Ukrainian partnerships