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Strategic Marketing for Technological companies

Marketing is one of the main drivers of the IT business.


Winter 2025


3 days





About the program
Within the course «Strategic Marketing for Technological Companies» participants will get acquaintance with the actual approaches and models in brand management, communication, inbound and outbound marketing. The course will be focused on the peculiarities of technological business (service and product) in terms of marketing strategy development, positioning, and execution. 
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Program's structure

Learning objectives:

  1. Understanding marketing as a system and its role in IT business
  2. Acquaintance with  the variety of approaches & models (B2B, B2C, marketing in product companies vs service companies)
  3. Understanding of main tools and concepts (differentiation, positioning, channels, target audience, messages, lead generation, etc.)
  4. Knowledge of how to develop the marketing strategy and implementation plan
  5. Ability to set up and track metrics, KPI, OKR
  6. Skills in Management of the marketing department (team): hiring, KPIs, motivation. Collaboration with other departments. 

We remind you that besides the course «Strategic Marketing for Technological Companies», the Certification Program in Technology Management also includes the following courses:

Certificate Program in Technology Management

For whom

The Certification Program in Technology Management is created for:

  1. Managers and top managers of technology companies
  2. Business owners in the technological sphere
  3. Teams or individuals who want to better understand the technological companies
Program value

After completing the program, participants will be able to:

  • Unite and strengthen their technical and business competencies.
  • Improve understanding of key processes in technological companies.
  • Enhance management and leadership skills.

Upon completion of the program, participants will receive:

  • Certificate from the UCU Business School (LvBS) for the entire program or separately for each completed course.
  • Opportunity to continue their education in the Master’s program MSc in Technology Management (admission to the rules of enrollment) and receive a discount on tuition (10% upon completion of all 5 courses in the certificate program).



Contact person
лвбс львівська бізнес-школа бізнес-школа уку уку український католицький університет lvbs lviv business school ucu business school ucu ukrainian catholic university львівська бізнес-школа бізнесу
Ostap Salovskyi
Academic manager MSc in Technology Management