The course «Strategic Marketing for Technological Companies» starts on February 21, 2024.
Learning objectives:
- Understanding marketing as a system and its role in IT business
- Acquaintance with the variety of approaches & models (B2B, B2C, marketing in product companies vs service companies)
- Understanding of main tools and concepts (differentiation, positioning, channels, target audience, messages, lead generation, etc.)
- Knowledge of how to develop the marketing strategy and implementation plan
- Ability to set up and track metrics, KPI, OKR
- Skills in Management of the marketing department (team): hiring, KPIs, motivation. Collaboration with other departments.
We remind you that besides the course «Strategic Marketing for Technological Companies», the Certification Program in Technology Management also includes the following courses:
- Innovative Digital Disruption (April 11-13, 2024)
- HR Management and Organizational Development (May 16-18 2024)
- Transformational Leadership (Registration completed)
- Strategic Marketing for Technological companies (Registration completed)
- Software Architecture for Managers (Registration completed)