Trust is one of the key resources of a modern organization. It influences the quality of team interactions, the willingness to take responsibility, embrace change, and perform effectively in conditions of uncertainty. That is why building trust has become one of the most important responsibilities of today’s leaders.
We invite you to join the webinar “Trust in Times of Uncertainty: Challenges for Leaders and Organizations” on 16 July, where we will explore trust as a management resource, its impact on team and organizational performance, and practical approaches to strengthening trust within organizations.

Particular attention will be given to the challenges of trust during crises, organizational change, and within the Ukrainian context of recent years.
In addition to the theoretical component, the webinar will include short group discussions, providing participants with an opportunity to exchange experiences, connect with peers, and reflect on their own leadership challenges.
During the webinar, we will discuss:
- Trust and its impact on organizational performance: insights from global research;
- Key factors and mechanisms for building trust;
- The Integrative Model of Organizational Trust by Mayer, Davis, and Schoorman;
- Jack Gibb’s Trust Model;
- Trust during crises, uncertainty, and organizational change;
- The Ukrainian context of trust-related challenges;
- Building psychological safety within teams;
- Signs of trust deficits and practical ways to address them.
Who should attend?
- Business owners;
- Company and team leaders;
- HR leaders and professionals;
- Managers involved in people development and organizational transformation.
Speaker
Iryna Tymoshchenko-Petrova is an expert in strategic planning and organizational development with over 20 years of management experience. She is the co-founder of the strategic advisory bureau Superwise and a lecturer at UCU Business School.
Event Details
Date: 16 July 2026
Time: 18:00–19:30 (EET)
Format: Online
Fee: UAH 500



















