Managers and owners of small businesses from Lviv, Drohobych, Zhytomyr, Kyiv, and Yalta began a program “Leading small business effectively.”
This program is designed specifically for the needs that arise throughout the life cycle of small companies, which is why the training started with the study of strategic planning in managing a company. Together with Oleksandra Baklanova, an expert in business strategy, management, and change management, participants discussed issues such as the role of the director in the company, company management during a period of uncertainty, the assessment of the internal situation, and the competitive environment.
At the end of the first module, participants also had the opportunity to attend a meeting of the LvBS Community with Yaryna Klyuchkovska. an expert in communications. Yaryna conducted a workshop “Do Not Engage in PR” and talked about such topics as public relations, reputation, business communications, and brands.
The program will last until the end of March 2014. Participants will learn about financial management, marketing activities, personnel management, development, and conservation of the business.
We thank the participants and teachers for productive work on strategies and communications and for a good start of the program!
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