Maria Mishchenko

Visiting lecturer
Maria Mishchenko
  • Head of design research at Reiseplan (strategy agency)
  • Сertified researcher in Mental Model methodology
  • Proficient at JTBD research method
Programs and courses:
MSc in Marketing Management
Academic Experience
  • Practicing research, product&brand strategies since 2018
  • Lecturer at a course “Strategy. Jobs to Be Done” at Projector
  • Guest speaker on qualitative research at KMBS and KSE
  • Lecturer at a course on basics of the Mental Models methodology
Media
Знайомтесь, методологія Mental Models