Nina Mishchenko

Head of Creative Marketing and Communications at TARYAN Group

3+ years of experience in creative marketing, communications and brand management. Developed and implemented brand, communication, advertising strategy and plans, marketing and media activities, advertising and promotion programs which incorporated OOH, Web, PR, SMM for TARYAN Group brands (TARYAN Group, TSARSKY, ROYAL Tower, JACK HOUSE, Taryan Towers and others). Market launch of the TARYAN TOWERS brand. Leading marketing and communications during major changes. Adding communications value to the company and founder leadership. Using various communication tools to manage reputation.

8 years in media – , communications-and PR-consulting. Profound understanding of media business models, experience of efficient media and PR strategies development. Wide connections in media-, marketing and PR community. 12 years of experience in leading media of various types, including managerial experience. 4 years analytical and investigative work within Forbes Ukraine.

Ex-Deputy Editor In Chief at Forbes Ukraine. Editorial work organization, issues planning, development of creative ideas, editing, collaboration with authors, participation in Forbes Club and Forbes Conference organization. Storytelling, writing of texts of any complexity, including books, TV experience, investigative reporting. Experience of analytical work related with assets value estimation. 1 year since launch of niche online media, achievement of good traffic with the help of SMM and digital PR. Status of industry opinion leader. 5+ years of experience in conducting of media trainings for business owners and top-managers.