Olena Maltseva

Candidate of economic sciences. Ex-CEO at Companion Group [Companion, Strategies (Стратегії), Finansist (Фінансист), Professor Creid (Професор Крейд) magazines]. The developer and curator of Strategies (Стратегії) and Professor Creid (Професор Крейд) periodicals, an inspirational project “Restart” (Перезавантаження). Assistant editor of the series “You or by You. Strategies to Win”. Almost 20 years’ experience in teaching marketing courses, including at MBA programs and at kmbs. She has experience of working as marketing director, launching efficient business projects from scratch, repositioning existing products and brands, building up efficient marketing system at companies. She is the author of the first Total Marketing School by kmbs in Ukraine. Has written over 20 articles published in numerous scientific and business periodicals. Her case about juices “Smak” (Смак) was awarded “The Best Ukrainian Marketing Case” in 1999.