- Ph.D. in Cognitive Ethnolinguistics, additionally certified in Psychology at the Kharkiv Institute of Gestalt and Psychodrama.
- Research Manager at Kormotech.
- She conducts qualitative research based on in-depth interviews to identify consumer needs and segment them according to thinking styles and purchase motivation. She helps implement research findings to launch new brands and startups, refine value propositions to align with the needs of promising consumer segments, and develop brand positioning and communication strategies across various channels for either image-building or commercial purposes.
Vira Burak
Visiting Lecturer
Programs and courses:
Academic Experience
- 10 years of experience in qualitative research for the development, relaunch, and redesign of digital and offline products.
- Vira specializes in communication strategy, email marketing, advertising campaigns, blogs, and creative team management.
- Vira launched a media startup commissioned by an investor.
- She has helped brands from various industries — including pet food, food service, food delivery, natural cosmetics, plastic surgery, firearms retail, scientific reagents, licensed music, and an affirmations app — to define their target audience and shape their value proposition in both product and brand communication.
