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Product Management in the Tech Industry

The module is designed to develop an understanding of the conceptual and practical aspects of creating successful product solutions.

Start

Registration is closed

Duration

4 days

Language

English

City

Lviv

About the program
How to create a product that truly solves user problems? Technological excellence alone doesn’t guarantee success if the product doesn’t fit the market. The Product Management module within the Technology Management Certificate Program will help you formulate and prioritize problems, assess the competitive landscape, build products that win in the market. Join us to turn ideas into market-driven solutions! 
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Program’s structure

The Product Management module is designed to provide a deep understanding of both conceptual and practical aspects of creating successful product solutions.

  • Day 1: Products and Problems – Framing and prioritizing identified problems.
  • Day 2: The Importance of Solutions – Assessing and predicting competitors.
  • Day 3: Strategy / Positioning – Incremental problem solving.
  • Day 4: Final group work and presentations – Product management reflections.

This module is part of the Certificate Program in Technology Management, which also includes:

  1. R&D Management in Tech Business — June 4–7, 2025
  2. Innovation Management: Digital Disruption — June 25-28, 2025
  3. Strategic Marketing — registration is closed (the module took place on April 9–11)
  4. Product Management in the Tech Industry — registration is closed (the module took place on April 30 – May 3)

Certificate Program in Technology Management

Program value

What you will gain from the Product Management module

After completing the module, participants will be able to:

  • Formulate and prioritize user problems to create products with real value.
  • Analyze the competitive landscape and anticipate competitor actions.
  • Define product strategy and positioning in the market.
  • Apply the Incremental Problem Solving approach for continuous product improvement.
  • Present product solutions and justify their market viability.

Certification and further opportunities

Upon completing the Certificate Program in Technology Management, participants will receive:

  • A Certificate from UCU Business School for the program or an individual course.
  • The opportunity to continue studies in the MSc in Technology Management program (subject to admission requirements) with a tuition discount for those who complete all four courses in the certificate program.
For whom

The Certification Program in Technology Management is designed for:

  • Managers of technology companies.
  • Business owners or startup founders in the tech industry.
  • Teams or individuals who want to understand better how technology-driven companies operate.
Professor
Scott Sehlhorst
Visiting Lecturer
Video
Contact Person
Ostap Salovskyi

Academic manager of the MSc in Technology Management program
Contacts
Discovering news and events
International partnerships
Donor partners
Ukrainian partnerships