- Specialist in behavioral science and behavior change
- Behavioural Architect Manager, Cowry Consulting (London, UK)
- Co-founder of creative agency and media Platfor.ma (Kyiv, Ukraine)
- MSc in Behavioural Science, London School of Economics and Political Science, LSE (London, UK)
- A registered member of the Global Association of Applied Behavioural Scientists (GAABS)
- Alumni, Chevening Scholarship, 2021/22
- Alumni, BALTICLEAD System Leadership program, 2019, Stockholm University, Swedish Institute (Sweden, Georgia)
Maria Fronoshchuk
Visiting Lecturer
Programs and courses:
Academic Experience
- Behavioral scientist, specialist in applied behavioral insights and behavior change with over 10 years of experience in strategy, communications and stakeholder management.
- She is a Behavioral Architecture Manager at Cowry Consulting (London), a leading global behavioral science consultancy ranked by the Financial Times as one of the best in the UK (clients include Tesco, Amazon, Sky, HSBC, EasyJet, Keep Britain Tidy).
- Maria specializes in behavior change strategy, focusing on understanding human judgment, decision-making, and actions within systems and contexts to drive effective and sustainable behavioral change.
- She holds a Master’s degree in Behavioral Science from the London School of Economics and Political Science (LSE), where she studied behavior change for sustainable transformation and Net Zero, consumer psychology, and methodological approaches to behavior change and intervention design.
- She is a registered member of the Global Association of Applied Behavioral Scientists (GAABS).
- Before joining Cowry, she led Platfor.ma, a Ukrainian media and communications agency that promotes positive societal change through creative communication strategies. Its clients included Fortune 500, the UN, USAID, WHO, UNICEF, WWF, and the Center for Public Health.
- While leading Platfor.ma, she also served as a trainer for the Media Development Foundation and Deutsche Welle Akademie.
