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Pricing Strategies

Start

November 28, 2024

Duration

2 days

Language

Ukrainian

City

Lviv

Early Bird Registration (for payments made by October 28, 2024 inclusive)

17 000 UAH
(excluding VAT)

Price

19 000 UAH
(excluding VAT)

About the program
How to Avoid Common Pricing Mistakes and Improve Your Business's Financial Performance? The "Pricing Strategies" program will help you master all aspects of pricing, from basics to specialized strategies. You will gain knowledge about various pricing strategies, learn how to determine the optimal price for your products, and receive practical tools for implementing and controlling pricing policies. Incorrect pricing can lead to customer loss and decreased profitability. Learn how to develop and implement pricing strategies that meet the needs of your business and the market.
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Program

The training program spans 2 days, during which we will cover the following topics:

Day 1:

Basic Concepts: Price, Cost, Markup, Margin, and the Place of Price in the Marketing Mix. Traditional Pricing Methods and Their Drawbacks. Strategic Pricing:

  • Concept of Value Cascade.
  • Positive and Negative Value Differentiators.
  • Reference Value.
  • Creating Value. How to Quantify Value?
  • Value-Based Market Segmentation.
  • Communicating Value and Price Depending on Product and Service Types.
  • Price Structure: Segment Pricing, Discriminatory Pricing, Dynamic Pricing.

Day 2:

Pricing Policy:

  • Basic Approaches to Formulating Pricing Policy.
  • Fundamental Pricing Strategies.
  • Price Structure.
  • Pricing in B2B Markets and Approaches to Pricing Policy.
  • Psychology of Pricing. Pricing in B2C Markets.
  • Price Increases and Promotional Pricing.
  • Price Competition and Pricing War Tactics.
  • Legislative Restrictions and Ethics in Pricing.

Process of Price Determination and Implementation:

  • Tools for Determining Price Sensitivity.
  • Price Elasticity and Methods for Its Determination.
  • Assessing the Financial Consequences of Pricing Alternatives (Evaluating Potential Profitability of Price Changes).
  • Overview of Specialized Pricing Strategies.
Value

Upon Completion of the Program, Participants Will Be Able To:

  • Develop a clear pricing strategy for the company and justify its feasibility and effectiveness.
  • Create a program for implementing the pricing strategy and a price management system within the company.
  • Establish a system for monitoring the execution of the pricing strategy.
  • Increase business profitability through effective price management.
For whom

The Certification Program is Designed For:

  • Small business owners.
  • Commercial directors.
  • Development directors.
  • CEOs.
  • Product managers.
Lecturer
  • Commercial Director at Ma’Rijany Hemp Company
  • Member of the Academic Council, MSc in Marketing Management
  • Expert with 20 Years of Marketing Management Experience
CONTACT PERSON
Olena Peshko
Executive Education manager