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The program consists of five modules. Duration of each module is 3 days.
Module 1. Strategic Marketing
Module 2 Creating and managing a brand
Module 3 Design and Digital Marketing
Module 4. Finance and sales for marketing professional
Module 5. Strategic Marketing
Within the program you will:
During the program, you will learn on real-life cases, perform project tasks, be able to follow the latest trends, and experience the benefits of team engagement.
Upon completion of the course and successful project presentation, each participant will receive a LvBS certificate.
The program will be useful to marketing specialists, brand managers, marketing managers, business owners who want their company to grow and create strong brands.
This Programme opens a lot of opportunities and shows that you can think productively and work in a completely different way. This means not to be afraid to take steps no one has ever taken before. Even the knocks you take will be useful anyway. Now we are constantly trying to experiment, we analyse what really works and what doesn’t.
This Programme is very interesting because it brings together cool people who have been working in the marketing sphere for very long time, and those who are only at the start. It is useful to communicate with both the former and the latter. We mainly analysed not only the marketing itself, but also the teamwork, the correction of errors, the implementation; and some of the participants had already had certain experience with all this but we had never had. We have made a lot of changes, especially in the loyalty programme that we discussed during the first module.
I participated in this Programme because I was interested in marketing itself. I think that the marketing in our company wasn’t professional enough, that’s why I wanted to improve it. I got answers to my questions, and now I am going to implement a lot of things. For example, I have started working with the sales department right after one of the modules. Soon, we will be working with digital, SMM, and SEO topics. Currently I am searching for specialists.
I have already recommended this Programme. As this Programme gave me a lot of answers, I have already recommended it to my close colleagues, and I recommend it to the people who need something like this and are willing to study.
At work, I had problems in communication with marketing specialists: what I wanted to have from them didn’t concur with what they were telling me. During this Programme, I realized that there just was no marketing in our company – starting with website, corporate email, etc. Now we are beginning to work with the reviews, we are thinking of the website development and promotion in the social networks.
Such Programmes are important because they give you contacts and networking. Business people can take a closer look at marketing specialists for their companies, and marketing specialists can find businesses they are ready to work with. The former and the latter will be able to easily find common ground and develop a better strategy –both the brand strategy and the sales strategy.