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Design Thinking in Business

Start

Spring, 2025

Duration

3 days

Language

Ukrainian

City

Lviv (offline)

About the program

Is there a methodology for achieving business success? For many of the most successful companies in the world, the answer is simple and obvious: Design Thinking. UCU Business School invites you to the «Design Thinking in Business» program, one of the most effective ways to create innovations. The program is built on the theoretical and practical foundation of Stanford University's Design Thinking course and the best practices of innovation from Silicon Valley and other innovation hubs. During this program, you will tackle real client problems and challenges: searching for insights, creating products, services, innovative solutions, and service improvement concepts.

About the program

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Educational Program

The training program consists of two parts:

Part 1:

What is Design Thinking?
The history and development of Design Thinking.
How to understand consumers, rethink problems, and generate new solutions?

Part 2:

A detailed examination of the 5 stages of Design Thinking:

Empathy
Define
Ideate
Prototype
Test

And the tools for navigating these stages:

Customer Journey
Personas
Insights
Interviewing
Observation
Brainstorming
Rapid Prototyping
Storytelling

The topics will be covered through lectures, case studies, group tasks, and games. This approach will help to quickly grasp the knowledge through practical application.

Value

As a result of the program, you will:

Learn about examples of Design Thinking applications in innovative companies worldwide and how they have led to explosive results.
Discover how to link Design Thinking with providing professional services in your company.
Understand which tools and methods are best for creating new and improving existing products/services that meet your clients’ needs.

After the training, you will be able to implement Design Thinking methods in your company and experiment with creating new products and services.

Upon completion of the training, participants will receive a certificate from UCU Business School

For Whom

The program is designed for:

Executives and managers who are responsible for making strategic decisions in the company.
Business leaders who are developing new products or services.
Teams or individuals who want to understand how applying Design Thinking methods can help the company stay a step ahead in the market.

Lecturer

Oleksandr Akymenko

Adjunct Professor

REVIEWS

«In short, this program provides tools for ‘hacking’ reality. It’s about breaking down and then reassembling pieces of reality to create new products. And it’s very interesting.

The uniqueness of this program is that it not only provides skills and disciplinary aspects, algorithms on how to do things, but also makes you think about many questions»

Andriy Zinchenko

Sustainable Energy Lead, USAID «ERA»

«Design thinking, after these intensive three days with my team, became something groundbreaking that we will now apply in our practice. The program allowed us to step away from our daily routine a bit and rethink certain things we hadn’t paid attention to in our everyday work»

Yuriy Yatsynych

Director of the company «Kettenwerk»

«Everything in the Design Thinking in Business program was at a very high level: both the organization and the program itself. The lecturer, Oleksandr Akymenko, is an incredibly interesting person, a professional in his field. A special feature of the learning process was that we reinforced each theoretical part with practical skills.

It’s a great experience that broadens your understanding of marketing in general. You essentially receive a ‘manual’ with step-by-step methods that you can apply in your own business or workplace. Additionally, you gain creative or innovative ideas, and sometimes solve challenges your company faces using these methods»

Iryna Deineka

Head of Marketing Department, Private Label

«The program gives you the opportunity to look at things from a different angle, regardless of the field or branch you work in. You can be a team member, but at the same time pump up your creativity, look at the things and tasks you do every day from a different point of view, collaborate more with the team, focus more on the needs, desires of your company, and show the empathy we talked about during the course, to your end customer and to the company. Therefore, it seems to me that the program is very versatile, well prepared and adapted to any branch or any business»

Creative team

N-iX