Internet Marketing: Business Intensive

Start

July 25, 2025

Duration

3 days

Language

Ukrainian

City

Lviv

Price

19 000 (excluding VAT)

Early Bird Price (for payments made by May 26 inclusive)

20 000 (excluding VAT)

ABOUT THE PROGRAM

The «Internet Marketing: Intensive for Business» module is part of the «Marketing for Business» program, specifically designed to meet the needs that arise during the early stages of a small company's life cycle — from establishment or acquisition to growth. The knowledge gained from the program will help small business leaders and marketers avoid common mistakes and build a strong foundation for achieving sustainable results. Over four days, through carefully selected practical case studies, group discussions, presentations, and debates with experienced instructors, you will learn how to ensure your presence in the market under challenging market conditions and how to quickly and effectively make strategic decisions regarding marketing tools that can strengthen your company.

ABOUT THE PROGRAM

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SRTUCTURE

Topics we will cover over four days:

Day 1: Digital Marketing: Helicopter View. From Essence to Strategy and Organisation of Digital Marketing | 25 June

The essence and features of digital marketing. Its place in the marketing system.
Key factors of digital marketing efficiency. The «See, Think, Do, Care» model.
Digital-mix: Overview of essential digital marketing tools.
Setting goals and objectives for the digital marketing team. The algorithm for developing a digital strategy.
Organising digital marketing: outsourcing vs. in-house, working with digital agencies.

Day 2: Introduction to SEO. Everything about Promotion: From Mobile Apps to Websites | 26 June

What business owners/marketers need to know — typologies of websites and mobile apps. How to choose a platform for your website or app?
Introduction to SEO or what business owners need to know about website promotion.
Web analytics vs. marketing analytics: differences and how to build them. How businesses can generate and interpret Google Analytics reports (workshop).

Day 3: Google Analytics. SMM for Business | 27 June

Developing a basic KPI system to assess the effectiveness of digital channels.
Building key business dashboards using Looker Studio (workshop).
SMM strategy. SMART goals and KPIs for the team.
Target audience and communication. Competitor analysis.
Content strategy. Artificial intelligence in SMM. Creativity. Partnerships.

Day 4: SMM for Business | 28 June

Social media advertising, business promotion strategy, understanding algorithm «brains», performance metrics (ROAS, ROMI), and budgeting are some of the topics covered.
Social media promotion tactics: LinkedIn, YouTube, TikTok.
Practical session. Building an SMM strategy for business.

Program Modules:

Strategic Marketing | 14.05.2025 – 16.05.2025
Brands, Communication, PR | 04.06.2025 – 06.06.2025
Marketing Plan, Finances, Sales, Final Projects | 09.07.2025 – 11.07.2025

Learn more about the program.

Marketing for Business

VALUE

After completing the program, participants will be able to:

Select a relevant set of digital tools.
Manage digital marketing through KPIs (Key Performance Indicators).
Create an optimal digital team.
Develop a marketing strategy for the upcoming year.
Consider key factors for achieving high effectiveness in digital marketing as a whole.
Understand the typology of customer acquisition channels they need.
Form a clear understanding of what is necessary to start online campaigns.