Internet Marketing: Business Intensive

Start

Spring 2025

Duration

3 days

Language

Ukrainian

City

Lviv

ABOUT THE PROGRAM

The program «Internet Marketing: Business Intensive» is specifically designed to meet the needs that arise in the early stages of the life cycle of small companies: from establishment or acquisition to development. The knowledge gained from the program will help small business leaders and marketers avoid common mistakes and build a strong foundation for achieving sustainable results. Over the course of three days, through carefully selected practical case studies, group discussions, presentations, and debates with experienced instructors, you will learn how to ensure your presence in the market under challenging market conditions and how to quickly and effectively make strategic decisions regarding marketing tools that can strengthen your company.

ABOUT THE PROGRAM

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SRTUCTURE

Topics we will cover during the three days:

Day 1: Digital Marketing. Basic Tools

The essence and peculiarities of digital marketing. Its position within the marketing system.
Factors influencing the effectiveness of digital marketing.
Digital mix: basic tools of digital marketing and the logic behind their application (Targeting, PPC, Remarketing, SEO, SMM).
KPIs (Key Performance Indicators) of Digital Marketing and basic analytics tools.
Digital team.

Day 2: Introduction to SEO. All About Promotion: From Mobile Apps to Websites

What business owners/marketers should know – Types of websites and mobile apps. How to choose a platform for a website or app?
Introduction to SEO or what business owners need to know about website promotion.
Web analytics and marketing analytics for business: differences and how to build them? How businesses can create and read Google Analytics reports (workshop).

Day 3: SMM for Business

SMM strategy.
SMART goals and KPIs for the team. Content. How to communicate during challenging times? How to create the right messages for the target audience?
Content boosters for driving sales. Social media advertising. Business advertising strategy. Understanding algorithm “brains”. Metrics for measuring effectiveness (ROAS, ROMI). Budgeting.
Tactics for promoting on social media: LinkedIn, YouTube, TikTok.
Practice. Creating an SMM strategy for business.

VALUE

After completing the program, participants will be able to:

Select a relevant set of digital tools.
Manage digital marketing through KPIs (Key Performance Indicators).
Create an optimal digital team.
Develop a marketing strategy for the upcoming year.
Consider key factors for achieving high effectiveness in digital marketing as a whole.
Understand the typology of customer acquisition channels they need.
Form a clear understanding of what is necessary to start online campaigns.