Product Solution Manager at Linkup Studio, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «The development of a monetization strategy for the mobile application «The Body School»»

Customer Success & Implementation Manager at Shelf.io, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Development and implementation of a referral strategy aimed at enhancing customer loyalty and reducing customer acquisition costs»

Head of Marketing at InCode group

Program: MSc in Marketing Management 2025

Defended the diploma project: «Development of a communication strategy and value proposition for the resort complex «Serpanok»»

Digital Marketing Manager at tsukat, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Development and implementation of a Promotional Campaign for TM «NATCHNENNA»»

Head of International Affairs at the NGO «Plast–NSOU», Kyiv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Developing a new value proposition and communication strategy for Plast – NSOU at the global level»

Service Designer at Lanka.CX, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Improving Approaches to Relationship Management with Parents as Key Stakeholders of the Youth Organization «Plast – National Scout Organization of Ukraine»»

Communication manager at DMP DEVELOPMENTGROUP, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Building a competitive advantage for the family-type school «Zerno» through a value proposition based on qualitative research using the modern JTBD framework»

Marketing manager at Alef Clinic Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project «Development of a marketing strategy for a medical company on the example of «Alef clinic»»

Communications Officer at Mercy Corps, Kyiv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Communication Strategy of a Nonprofit Organization During a Repositioning Process (Case Study of the Yarmiz Charity Foundation)»

Project and program manager at the development department of the Ukrainian Catholic University, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project «Strategy for Building the Reputation of the Scholarship Fund «DoNation»»

Marketing and personal branding specialist, Kyiv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Developing a Methodology for Personal Brand Growth for Specialists and Entrepreneurs»

Brand director at Lady Di atelier, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Development of a communication strategy for Olena Paslavska’s personal brand»

Founder of community «Movyty»

Program: MSc in Marketing Management 2025

Defended the diploma project: «Development of a growth model and value proposition for the social project «Movyty» »

COO & CTO at Petslike, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Customer loyalty development strategy for the online shop «Petslike»»

Marketing manager at ZAG gallery and medical centre MedSpace, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Service design as the foundation of an integrated communication model for the MedSpace Medical Clinic»

Event-manager at UCU Business School, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Development of a value proposition for scaling the UA Marketing Club»

Marketing Manager at Hot Dog Solutions, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Creating a strategy for entering the Ukrainian market for the Grexy application»

Senior Marketing Manager at Excited, Lviv

Program: MSc in Marketing Management 2025

Defended the diploma project: «Developing a value proposition for partners of the design conference «Dysarium»»

Product Marketing Manager B2B Bakery at Enzym Group, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Development of a marketing strategy for TM “VITAPAN” »

Marketing Manager at Panem, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Development of a Marketing Strategy for Panem Digital Agency»

Marketing Team Lead at IntellectEU, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Enhancing the value proposition of a startup project»

Marketing Specialist at M2E, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a value proposition for launching a new product to the market»

Head of the creative department at online media “Svidomi”, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a strategy for the community growth of “Svidomi” Online Media»

Marketing And Public Relations Specialist at Qubstudio, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Updating the brand strategy for FJ Pomades in the сontext of a full-scale war»

Procurement Assistant at FHI 360″, Dnipro

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a communication strategy for the new “Shchedro” brand product»

Account & Marketing Manager at Bloom Büro, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Creating a value proposition and positioning for the SMM-agency “WOO Company”»

Brand manager at “Kormotekh”, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Creating a communication strategy for the “Optimeal” brand for various stakeholder groups»

COO at Stroom Digital, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Improving customer experience by designing the Customer Journey Map (based on the example of the marketing company “Stroom Digital”)»

Founder of media  «Svidome batkivstvo», Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Development and implementation of a communication strategy for the media “Svidome batkivstvo”»

Project Manager at TRUMAN, Kyiv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Development of a value propositions for the electric scooters sharing service “Kobi Electric”»

Sales Manager at Leadokol Agency, Kyiv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Marketing strategy development for online school»

Sales Manager at Rasa Design Team, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Creating a value proposition for a digital product»

Marketing project manager at «DILA» Medical Laboratory, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Improving the Customer Journey at Dila Medical Laboratory»

Marketing Manager at Busy Rebel

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a value proposition the startup “Crosscreators”»

Marketing Manager at STEM – school INVENTOR, Vinnytsia

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a communication strategy for the online school “Bomi School”»

Digital strategist, targetologist at SMM CULT, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing Go to market strategy for online pet store»

UX/UI Designer at Virtido, Lviv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a value proposition for the mobile application “Borrow.place”»

Head of the marketing department at Lviv Shkarpetkova Cooperative, Kyiv

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Creating a marketing strategy for the “Bartka” brand»

Product Manager at PLVision

Programme: MSc in Marketing Management 2024

Defended the diploma project «Implementation of the product management approach for the software development company»

Strategist at Carat Ukraine

Programme: MSc in Marketing Management 2024

Defended the diploma project: «Developing a value proposition for a new backpack brand»

B2B Product Marketing Manager at Monobank

Program: MSc in Marketing Management 2023

Defended the diploma project «Building a go-to-market strategy and launching a sub-brand for an existing company in the IT recruiting industry»

Digital Marketing Manager at Redtag, Uzhgorod

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Customer Loyalty Program for “SyroVina” Wine Bar in the City of Uzhhorod»

Head of the Monitoring and Research Center of UCU, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Business Model for an Ethnic Clothing Store Based on Qualitative Analysis of Consumer Behavior Towards Ethnic Products»

Communication manager at NGO “Building Ukraine Together”, Lviv

Marketing Specialist at Zmina Agency, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Brand Strategy for a Corporate Gifts and Experiences Brand»

Co-Founder, CEO of Zade, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Creation of a Marketing Strategy for the Development of Outbound Sales Channels»

Digital Advertising Specialist at MacPaw, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Creation of an Employer Brand Development Strategy (on Example of “Panem” Marketing Agency)»

Head of the NGO “Institute of Public Development “Ortega-i-Gaset”, Zaporizhzhia

Programme: MSc in Marketing Management 2023

Defended the diploma project «Development of a Marketing Strategy for an Educational Tourism Consulting Agency»

Marketing specialist at TRC “Evrotek”, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Competitive Strategy for a Supermarket Chain on the Example of “Arsen” Supermarket Chain in the City of Lviv»

Brand Manager at Biscotti,Kyiv

Program: MSc in Marketing Management 2023

Defended the diploma project «Creation of a Strategy for Developing the Educational Program to Improve the Activity of Noltic Company»

SM and Content Distribution at Intetics Inc, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Communication Strategy for a Brand During a Crisis»

Head of the department of sales of educational programs at Kyiv School of Economics; Marketing manager at “Treba” Radio, Kyiv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Business Model for Radio Treba Podcast»

Marketing Manager, Kyiv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Marketing Strategy for the Digital Product “Barifier” with the Purpose of Launching it on the Ukrainian and International Markets»

Partnership Development Manager at MacPaw, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Creating a Marketing Strategy for the Fitness Industry (on the Example of “Tiahnys” Stretching Studio)»

Brand manager at “Naturprodukt-Vega” LLC (Dr. Theiss Naturwaren), Kyiv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Strategy for Creating and Promoting an Online Store for Business Scaling (on the Example of “Naturproduct-Vega” LLC)»

Communications Manager at Promprylad Foundation, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Strategy to Build the Reputation of a Charitable Foundation»

SMM specialist, Kyiv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development of a Marketing Strategy for a Business English School»

SMM at WONÀ Concept, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Creation of a Marketing Strategy for Developing an Online German Language School»

Family business in woodworking PE “Yushchyshyn”, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Creation of a Value Proposition on the Example of a Music Label»

Brand Manager “Club 4 Paws” at Kormotech LLC, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Brand Transformation Through the Development of a Social Project»

Marketing and content manager at Rakuten Viber, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Development and Implementation of a Crowdfunding Marketing Strategy to Attract Financing for a Documentary Film»

MarTech Analyst at AgileEngine, Lviv

Program: MSc in Marketing Management 2023

Defended the diploma project «Enhancement of Marketing Communications Performance Through the Improvement of the Data Analysis Process»

Trade Marketing Specialist at ROSHEN, Kyiv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of a marketing strategy for the company called Megabai Ukraine»

Public Relations Manager at Agency of Public Communications Perfect PR

Program: MSc in Marketing Management 2022

Defended the diploma project «The research of the dental services market and introduction of a single service in the area of aesthetic dentistry»

Project Director at Mola Brand, Ivano-Frankivsk

Program: MSc in Marketing Management 2022

Defended the diploma project «Building a model to analyze the effectiveness of influence marketing in the company»

Brand & Reputation Marketing Manager at Google, Warsaw, Poland

Program: MSc in Marketing Management 2022

Defended the diploma project «Launch of an online service to simplify interaction with journalists»

Targetologist at Enjoy digital agency, Florida

Program: MSc in Marketing Management 2022

Defended the diploma project «Marketing strategy of Coworking Think»

Digital Strategist at Promodo, Kyiv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of MVP for the confectionery company called Tortario»

Head of PR and Digital strategy at «Kompiuternyy Vsesvit», Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of a brand strategy for the Computer Universe chain of stores»

Product manager at Vantage Software, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Improving the customer experience of the Primonet Internet provider users»

Customer Marketing Specialist at Intellias, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Implementation of a referral program for a B2B service company with over 2,000 employees»

Marketer at Yedynka DGTL, Kyiv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of a marketing strategy for the Yedynka digital agency»

Head of SMM agency ENJOY, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Creating and promoting an educational product on the market (the case of the SMM agency called Enjoy Digital Agency)»

Educational Events Team Lead at GlobalLogic, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Peculiarities of building the employer’s brand development strategy: the example of Noltic IT company»

Social Media Marketing Specialist, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of a communication strategy based on the example of the Cukor Group chain of food service establishments»

Founder of the bakery Dibrova, Zhovkva

Program: MSc in Marketing Management 2022

Defended the diploma project «Conducting market analysis and developing a marketing strategy for DIBROVA company»

Business Analyst at Blukite Group Limited, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of a brand strategy for the Youth sportswear brand»

Product Manager at Scale Final, London

Program: MSc in Marketing Management 2022

Defended the diploma project «Formation of the marketing system in the company Glitzy»

Digital Marketing Specialist at Intellias, Lviv

Program: MSc in Marketing Management 2022

Defended the diploma project «Development of a communication strategy for the NGO Bamberg.ua»

Marketing Specialist at G3G, London

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the company Wildix”

Co-Founder and CMO at Capsula Style, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of the marketing strategy of the BJet company”

Project Manager at Pet Kitchen, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of the development strategy of the marketing agency “STRUM””

• People who make an impact. Daria Kulinich.
• Nominee for the Service and Impact Award 2023 at the Alumni Awardst

Employer Branding Specialist at Luxoft

Programme: MSc in Marketing Management 2021

Marketer at Stavky Country Club, Lviv

Programme: MSc in Marketing Management 2021

“Development of a marketing strategy for the country club Stavky country club”

Business owner 7apartments, Lviv

Programme: MSc in Marketing Management 2021

Art Director at Zmina Agency, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Building a brand strategy for the Kvadrat sushi delivery service”

Co-founder of MOLODO,Product Marketing Specialist at Softpay, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the MOLODO company”

Product Marketing Manager at Podavach Inc, Kyiv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a product platform strategy based on the example of the Podavach brand”.

• “I think the main trend in marketing will be Artificial Intelligence.” Trends in Marketing 2023 from the experts of UCU Business School.

C0-founder, director of Marketing in Drevych, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of scaling strategy of the company “Drevych Ukrayina”

Entrepreneur at the Targeted Advertising Agency. Agency for the creation of corporate clothing for the company, Kyiv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the One Touch lingerie store”

Media Strategist  в Touché!, Toronto

Programme: MSc in Marketing Management 2021

Defended the diploma project together with Yuliia Lisna “Creation of the Rebranding Concept for the Corona Surgical Clinic”

Co-founder of Zmina Agency, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project together with Mishchuk Daryna “Creation of the Rebranding Concept for the Corona Surgical Clinic”

Marketer at Cieden, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the OfficeRing company”

Marketing Coordinator at Google via Arteria G Partner, Warsaw

Programme: MSc in Marketing Management 2021

Defended the diploma project “Strategy of entering the market of business solutions of the company Exelegent”

Marketing manager at Softonix, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the IT service company Softonix”

Marketing manager at Performance marketing agency “adhoq”, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for a new brand of dry breakfast foods “Poppin”

Chief marketing officer at ddd, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the Factory Family chain of beauty salons”

Manager at Romashka Group Market, Drohobych

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the company “Persha pekarnya”

Head of HR for Freelancers at Wentrum, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a marketing strategy for the company EasyLearning”

Manager at Baker Market, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Development of a product strategy for the company Baker Market”

Co-founder at Marketing Geeks, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project together with Derkach Mariia “Investigation of the possibilities of using the TikTok network as an alternative channel of brand communication”

• Nominated for The Impression of the year at the Alumni Awards 2021

Co-founder of Marketing Geeks in TikTok Marketing Geeks agency, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project together with Yustyna Mostova “Investigation of the possibilities of using the TikTok network as an alternative channel of brand communication”

• Nominated for The Impression of the year at the Alumni Awards 2021

Marketer at Zmina Agency, Lviv

Programme: MSc in Marketing Management 2021

Defended the diploma project “Building a brand strategy for the clinic of aesthetic medicine “Medestet”

Marketer at AIM, Lviv

Programme: MSc in Marketing Management 2021

She defended her diploma project “Development of a marketing strategy for the space of mental comfort AIM”