Module 1: Business Design. Key Aspects of Company Management and Strategic Planning. (3 days) | 26.03-28.03
- Unique Value Proposition. Profit Model. Business Model. I am a Leader;
- company management in times of uncertainty;
- assessment of the internal situation and competitive environment;
- strategic business canvas;
- internal and external challenges in business development.
Module 2: Financial Management. Legal Aspects of Running a Business. (3 days) | 24.04-26.04
- understanding the financial infrastructure for small companies;
- exploring business financing options;
- identifying financial barriers to growth;
- financial and managerial accounting;
- real assessment of your company’s value;
- legal aspects of running a business.
Module 3: Marketing Activities. Management: From General to Project. Managerial Skills for Leaders. (3 days)
- Marketing Strategy for Business (War Edition);
- Product, Target Audience, Effective Communication;
- Competitors: How to Analyze and Why?
- Working with Contractors. Marketing Department Team;
- Promotion and PR, Advertising, SMM;
- Understanding Marketing Effectiveness: Metrics and Calculation;
- Projects – Tools for Implementing Changes;
- Key Project Planning Tools;
- Daily Tasks for Managers to Increase Team Productivity.
Module 4: Personnel Management (2 days) | 10.06-11.06
- business strategy and personnel management strategy: how to align them;
- forming a team from the “hired” group: who you need, how to select them, and what to do with them afterwards;
- motivation: what it really is;
- situation management for daily effective management and employee development.
Upon completion of the program, participants will receive a certificate from the Lviv Business School (LvBS). Obtaining the certificate requires attending 80% of the program’s courses.
*Minor changes in the program’s schedule and structure are possible.
